Website Redesign Tips > Website Redesign that promotes your Website and Business
Posted by mariam.shariff on October 9th, 2009
Your website should be one of your most powerful tools for profitably building your business. With an increasing number of people turning to Internet shopping, it is crucial that your website design translates your business objectives and captures your target audience. Here are some tips to guide you when redesigning an existing website with the aim to give it a new look, rebrand your business and iboost your enquiries and sales!
- Don’t change URLs: indexed URLs are precious!! Don’t change them!! Search engines crawl a website and index pages on your website that they then return for relevant search terms. It is alright to change heading, images and other content on the webpage but avoid changing indexed URLs.
- Optimise Website: Apply search engine optimisation to the website before it is launched, not after it’s live and up and running on the internet. Basic SEO techniques can be applied to a website during the build. This also helps to strengthen the information architecture of the website so a user can be led through the website as you planned it. For example, a user may enter a product page and actually be guided through to the information on the product and ultimately the ‘buy now’ webpage, hence changing a visitor into a customer.
- Website Content: for the above to be possible it is important that your website copywriter understands your business and its target audience completely. A good copywriter will write copy for the target audience, speaking their language. Good web copy will also help lead the user to the right web page once a visitor has entered the website.
To find out more of such useful tips contact our web design midlands agency based in Leicester to have an informal chat and see how we can help redesign your website and promote it in Google and other key search engines through SEO.
Mariam Shariff
Studio 2 Online – Web designers Midlands, Leicester
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