Web Jargon Explained: CMS and Ecommerce systems
Posted by dani cass on March 2nd, 2009
‘In the struggle for survival, the fittest win out at the expense of their rivals because they succeed in adapting themselves best to their environment.’ – Charles Darwin.I was asked a few days ago ‘What does CMS and OSB stand for, and what do they do?’, this is an extremely good question and worthy of a jargon free blog!
What do CMS and OSB stand for?
CMS stands for Content Management System.
OSB stands for Online Store Builder, and is a type of Ecommerce System. Studio 2 Online ecommerce websites were built using the OSB system prior to the change to the new Magento system.
What does CMS do?
CMS systems allow users to login to their website and update the content rather than paying a third party to manage the site for them. CMS systems are usually WYSIWYG (What You See Is What You Get) systems, this means that users simply enter their content and images into a ‘template’ and the system does the rest.
Templates for the CMS system are created by a website designer, and the code for the template is created by a website developer. Once the system has been set up, you will require little or no technical knowledge to update the website.
Using a CMS system to manage your website allows you to update your website as often as you like, adding new information in real time so that your visitors have the most up to date information available.
Regularly updated websites also rank higher in search engines!
CMS systems also allow you to apply consistent branding throughout your website. You only need to design the template once, then apply it to the whole website. Templates create uniformity through the website, allowing your visitors to familiarise themselves quickly with your website and easily locate the information they require.
What does an Ecommerce system do?
Ecommerce systems work in a similar way to CMS systems by allowing the user to add new products, images and descriptions to their website. Again, the templates and formatting are created by the website designer and builder.
Using an ecommerce system allows you to offer new products quickly, providing detailed descriptions and an enhanced user experience.
Our new Magento ecommerce system allows you to easily offer your customers product comparison, product upgrades, cross selling and multiple delivery addresses in a single order. Magento also allows you to track sales statistics using drop down menu’s, meaning that not only can you find those all important figures for sales reports, you can also see which products are best sellers and which are your most viewed products as well as customer details such as orders placed and average spend.
CMS and Ecommerce systems make operating a website very simple and effective in terms of time and money. The systems are easy to use and require only minimal training – if any. Studio 2 Online CMS and Ecommerce systems are partnered with unlimited support contracts meaning that we are there to help you should you need it (we also support the technical bits, so you don’t need to worry if anything goes wrong!).
So why not change the way your website is managed? Call us on 0116 2758456 for a FREE demonstration of our CMS and Magento Ecommerce system.
Dani
Studio 2 Online
Ecommerce Web Design Leicester
5 Comments for “Web Jargon Explained: CMS and Ecommerce systems”
Samantha Jones commented on March 17th, 2009 at 4:50 pm:
WOW Dani, you really know what you are talking about. This is a very interesting article and I am now full of facts about CMS and OSB.
You should be Studio 2 Online’s very own inhouse Trainer.
Kind regards,
Samantha
dani cass commented on March 20th, 2009 at 9:41 am:
Hi Samantha,
Thank you for your comment, I’m glad you found the article informative. Please feel free to suggest any topics you would like to see in future web jargon explained posts.
Kind Regards,
Dani
rajesh commented on March 20th, 2009 at 6:00 pm:
Hey Dani,
Great article. I am more interested in CMS in depth, CMA and CDA. Please give a good explanation so that a lay man like me can understand easily.
You can infact email me on this. probably we may work together on CMS in future.
Regards,
rajesh
dani cass commented on March 23rd, 2009 at 5:10 pm:
Hi Rajesh,
Thank you for your comment, glad you enjoyed the article.
My understanding of CMA (Content Management Application) and CDA (Content Delivery Application) is that they are both part of the CMS system.
The CMA is basically the WYSIWYG editor that allows someone with no coding knowledge to make changes to the website such as updating the content, creating and deleting new pages.
The CDA is the part of the CMS system that brings the information from the editor together and makes it display on the website.
I hope this helps.
Viemviomo commented on May 12th, 2009 at 11:13 am:
Good day
For the uninitiated, Google ranks all pages on the web with a scale of PR0 to PR10 — higher is better. High PR sites or pages receive most of the traffic for competitive keywords or phrases. Keywords are what surfers type into search engines to find what they’re looking for on the web
make sure you cultivate other sources of traffic other than the search engines.
Content will always be king — make sure it reigns supreme on your site.
Use off-page optimization for your major keywords
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