Blog

Posted by mariam.shariff on March 13th, 2009

TIPS FOR EASY USABILITY OF A WEBSITE

At Studio2online we design websites for our clients keeping primary focus on usability. Listed below are a few of the many guidelines that our web designers follow while creating and developing great websites:

· Great copywriting – so the content of your website reflects the style of the target audience

· Use subheadings and bullet points to highlight key phrases, products or services

· Avoid smaller text font sizes or capital texts to make sure the website is easy to read

· Use simple navigation menus and user interface elements so users can find their way around easily

· Include key phrases in your navigation elements to maximise your search engine optimisation

· Use clear linking between web pages that will be useful to a visitor

· Avoid background images that distract users from the all important content of your website

· Avoid underlines; except on links so users are not confused about what is a link and what isn’t

· Understand what a user is likely to want to read on your site and make sure they can find it quickly and easily

· Make sure you share the most important information in the first 2 paragraphs of the webpage and ensure it clearly tells the reader ‘what’s in it for them’

· Remember Hansel and Gretel? Include breadcrumbs on your website, a very useful element that helps the user go back to any previous web pages visited

Finally, remember you have on average just 8 seconds to persuade a visitor to stay on your website. So keep things simple to increase the number of returning users through search engines as well as other referring sites!

To find out more on how we can help you with your present website or a brand new one, contact us and we’ll be happy to help!

Mariam Shariff
Studio 2 Online – Search Engine Optimisation Leicester