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Posted by mariam.shariff on November 25th, 2009

SEO Tips from an SEO Consultant

• Pick the right website name

For example, jargons.com will not do for a company selling watches, instead jargon-watches.com is a much more suitable name. If possible include your keyphrases in the domain name.

• Pick the right keywords!

Generic keywords won’t do, statistics don’t lie! A long tailed keyword has a higher conversion rate than a broad search term. For example, hotels v luxury hotels leicester

• Structure your website well

By having a sensible website structure i.e. directory folders and sensible file names, your webpages will make more sense both to a visitor as well as the search engine robots crawling your site.

• Suitable Internal Linking

A very strong SEO strategy much overlooked! Create a rational path linking the various web pages of your website based on a logical theme. By doing this you are guiding the user to your important pages which will help increase the enquiries or sales.

• Link building

There is no easy way to do this. It’s a tedious process but eventually very rewarding in terms of SEO.

Find the right inbound links to your website from free quality web directories, or post informative content to quality blogs creating links back to your website. By gradually increasing these links from other quality sites and having your keyword in the linking text, you will be building the authority of the website for your chosen keywords, hence ranking higher with the search engines.

• Monitor rankings and website activities

Finally, keep a close eye on the progress of your keyword rankings and use online tools like google analytics or smarterstats to monitor your website activity. This will help you gain an insight into the most popular webpages of your website, paths taken by the visitor, statistics on the number of visitors, working keyphrases and much much more!

This is just a brief outline of some SEO techniques to keep in mind while optimising for the search engines. For more information on how we can improve your search engine rankings why not call us on 0116 2758456 to see how we can help you website gain visbility and increase your sales revenue!

Mariam Shariff

Search Engine Optimisation team
Studio 2 Online – Search engine optimisation Midlands