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Posted by david.morris on November 13th, 2009

When it comes to Search Engine Optimisation, there are many different factors that all relate to your ranking in the search engines. There are a number of techniques which you may think will help improve your rankings, but in fact they are more likely to do a lot more damage. So in no particular order here are my top 3 SEO mistakes to avoid…

1. Using keywords unrelated to your site.

You may think that having the words ‘John and Edward’ and ‘X Factor’ on your homepage will currently improve your search engine rankings and therefore bring in more visitors, but if the content of your site is not actually related to these words, then the search engines will know and your rankings will suffer.

1. Hiding text within your content

One technique to sneakily add more keywords and phrases to your webpage is to make the colour of the font the same colour as the background of the website. The idea behind this is that the search engines would still crawl the text even though its invisible to users. The clever search engines are aware of this technique though and will punish your site’s rankings.

1. Doorway pages

Have the ever visited a site where the homepage contains very little text and only contains a link? This technique means that the first page is heavily optimised for the search engine crawlers, but offers no content for actual visitors. Search engines do not like sites that are not built for visitors, so trying to use this technique will again have a negative effect on your rankings.

There are many more Search Engine Optimisation mistakes that are often made, so if you don’t want to get in the bad books of the search engines, contact us to see how we can help you and your business climb up the search rankings ladder.

David Morris

Studio 2 Online – Search Engine Optimisation Midlands