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Posted by david.morris on November 18th, 2009

Now that the Coke advert has been shown on television, it is now officially the Christmas season. Not only does this mean the shops are now full of decorations and the latest gadgets, but it could possibly have an affect on your Search Engine Optimisation campaign, as the different seasons could decide on what keywords you wish to target.

If you are on online toy retailer and the latest buzz is that the Transformers Optimus Prime talking action figure is going to be the number one toy this Christmas, then you may wish to start targeting that as your keyphrase. Your site will then rank highly and come up near the top of the search engines when people search for that toy, and therefore bring in those extra sales.

This technique does not only apply to Christmas but also other holidays such as Easter and Valentines Day. You can also look at other yearly events that could benefit your business, for example a running shop could alter its SEO campaign in the run up to the London Marathon to push sales of a specific brand of trainers. The forthcoming World Cup in South Africa is an ideal opportunity to promote England merchandise.

As a leading Search Engine Optimisation agency, and the only SEMPO Platinum awarded SEO agency in the UK, we know what can work for your business. If you wish to discuss the advantages an SEO campaign, seasonal or otherwise,  could offer your business, then give us a call now on 0116 275 8456 to speak to one of our team members or arrange a no obligation meeting.

Altogether now, “Holidays are coming, Holidays are coming…”

David Morris

Studio 2 Online – Search Engine Optimisation Midlands