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Posted by admin on May 28th, 2010

During the set up process of a search engine optimisation (SEO) campaign, it is important to carefully choose the keywords or phrases that you are going to target. There are two distinct strategies which have different overall aims for an SEO campaign.

Branding strategy > This is all about creating awareness of your company and not necessarily about driving sales. It’s about the volume of impressions, which in other words means that the more people type in a keyword and see your website, the greater the impression you create. Keywords that would be used for a branding strategy are broad terms such as ‘furniture’ or ‘jewellery’.

Acquisition strategy > When users have an idea of what they want to buy, they will type in a more specific phrase into a search engine. This is where you need an acquisition strategy to make these potential customers come to your site. To do this you will need to understand what customers are actually entering into the search bar. An acquisition strategy will use more narrow keywords such as ‘discounted mahogany garden bench’ or ‘gold crucifix necklaces’.

As a search engine marketing company, we know how to make a search engine optimisation campaign work to reach the goals of your business. If you wish to discuss the advantages of using an SEO campaign, then give us a call now on 0116 275 8456 to speak to one of our team members.

David Morris

Studio 2 Online – Search Engine Optimisation Midlands