Blog

Posted by dani cass on May 25th, 2009

Although we are all aware that the recession is hitting retailers extremely hard, I was still shocked to read in the Leicester Mercury this week, that 1 in 7 stores in the city centre are now empty, that equates to 104 out of 708 shops.

The Leicester Mercury believe the problem is location, but then continues to report that 15% of units in the new Highcross Shopping Centre are also empty and this is retail space in a prime location.

So then, how do retailers save their dwindling sales and survive the recession? We believe the answer is through the use of ecommerce.

Online sales have been steadily growing for a long time and continue to do so despite the recession. Recent surveys have shown that online selling has risen by nearly 20%, and 64% of internet businesses are confident to expand their online trading this year.

Ecommerce offers retailer reduced overheads whilst having the ability to display a larger range of products, this in turn gives you a much higher return on investment. Online selling opens you up to a larger target market and allows you to attract more relevant sales enquiries offering you a greater chance of conversion.

Generally, online selling allows retailers to offer better prices and enables comparative shoppers to research products in greater detail before purchasing. Online selling is not only a way of saving customers money but also time. Online stores make shopping more convenient, allowing visitors to purchase 24 hours a day, 7 days a week.

Our ecommerce websites are built using Magento, a great system that allows shoppers to get much more from their online shopping experience, and we all know that a good user experience makes shoppers more likely to return!

Magento allows our web designer to do what he does best – create visually striking designs that incorporate the company branding, whilst offering shoppers tools such as product comparison, wish lists, recently viewed items, clear pricing and multiple delivery addresses for a single order – an especially good tool for shoppers looking for great, no hassle gifts!

And best of all, our in-house copywriter Chris, can write the copy for your site at no extra charge. To quote Chris “If great web design is your enticing shop window, compelling web copy is the sales assistant who converts ‘just browsing’ into ‘buy now’ ”.

Our main focus is to create a website that is not only visually attractive but also encourages sales and achieves a Return On Investment. If you would further details about Studio 2 Online ecommerce websites, please call Andy for a no obligation chat and predicted ROI on 0116 2758456.

Dani
Studio 2 Online
Ecommerce Leicester