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Posted by admin on February 20th, 2009

Ask any of the major online retailers how they manage to do so well, and they’ll tell you that allowing the user to find what they want, quickly and easily, is a major factor. How many websites have you been to where, after sifting through 5 layers of categories to find the type of product you’re looking for, only to be bombarded with a huge list of products that you need to scroll through in order to find something suitable? It’s not like that in a real shop, so why online? And where’s that eager spotty teenaged store assistant to jump in and help? Frustrating right?

Anybody could tell you that frustrating potential customers isn’t good for business, but in the world of E-commerce it’s particularly important because it’s likely that, unless you’re selling something truly unique, potential customers will just move on to the next seller. So what can be done to make products easier to find? Studio 2 can help you to provide potential customers with the quick and easy route…

Before visiting your online store, people have an idea of what they want to purchase and how much they want to spend. Studio 2 Online’s new e-commerce solutions are based on a powerful framework that allows the customer to filter their results to find EXACTLY what they want, within a few clicks of a mouse. Let’s imagine that they’re looking for a red t-shirt to finish off that all important Saturday night outfit, or they want to buy a watch of a specific brand for a loved one’s birthday, or a new 2-seater, brown, leather sofa? Filters make it super easy to narrow down what you’re looking for. Try out our new Ecommerce demo and see for yourself.

Not only are filters a super-beneficial for customers, but they’re just as easy to use from the store administrator’s point of view. As long as you’ve entered your product details properly, the feature automatically groups products together based on what they have in common. It’s really as simple as that!
So what are you waiting for? Get in touch with us today and we’ll work together with you to build the website you always wanted – one that makes money

Andy
Website Design team
Studio 2 Online – eCommerce designers in Leicester