Essentials of Web Design – Ecommerce Websites
Posted by admin on September 7th, 2009
Results from a recent IMRG Capgemini e-retail survey clearly shows that online businesses are thriving despite the recession. In patricular, businesses that sell online are doing significantly better that those on the High Street.
So what are the keys to a successful ecommerce website?
Here are a few essentials:
- The website needs to be ‘SEO friendly’ and appear on at least the first two pages of the major search engines
- It needs to look good with aesthetic appeal to visitors
- It must convert browsers to customers
- To do this the content must engage visitors, promote the benefits of your products and meet the need, or solve the problem of your potential customer
- It must be easy to navigate – visitors should be no more than 3 mouse clicks from what they want
- It must have an easy, fast and secure checkout system
- It must encourage buyers to come back to make further purchases
- It must be easy to maintain and update
So if you need a new ecommerce website, or your existing site needs an makeover, or you need to get your website onto the 1st page of Google, call us on 0116 275 8456 for quality website design in the midlands
Search Engine Optimisation Engineer
Studio 2 Online – Web design Leicester
Comments are closed.