Blog

Posted by admin on January 20th, 2009

As an administrator (and the recipient of all the best jobs) I have spent a considerable amount of time over the years doing mailshots. To give you a rough idea of the timescales involved in doing a mailshot, 2000 letters has taken a day to print, stuff, frank and take to the post office!

It is a very time consuming process but it is essential to the growth of any business that the right people are being invited to enquire about the products on offer.

But there are some questions you have to consider about sending mailshots:

• Is it cost effective? I mean, by the time you have purchased paper, printer cartridges, envelopes, postage (£480 for 2000 letters sent 2nd class), postal collection (trust me, 2000 letters weigh too much to carry to the post office) and the salary of the person (or people) doing the mailshot, how many enquiries will you need to receive to make it cost effective?
• How long will it take to get there? Is it going to get lost in the Christmas post?! There is a reason it’s referred to as snail mail!
• How can I track if the mailshot was a successful one? I may only receive a few returns but does that mean everyone else has read them or does it mean they have all just been thrown away?
• How long will it take to send letters to everyone on the mailing list? If there are millions of people on the list – a very long time!

So what is the answer I hear you asking (with a sceptical eyebrow raised)? Well Email Marketing of course!

After years of mailshots I am a big fan of email marketing! Let me tell you why:

• With the click of a button you can send your literature to as many people as you want!
• The response time is pretty much immediate with people calling for information almost as soon as it has left the outbox
• There are no stationery or postage costs at all!
• You can track how many people have opened the email and if they have clicked your links
• You can provide them with immediate information in the form of landing pages specifically designed by you to give more information about the products you wish to highlight
• The ability for recipients to unsubscribe so you don’t need to remove people individually from mailing lists or recommend a friend feature for if they are really impressed with your product!
• It is environmentally friendly (the tree’s can breathe a sigh of relief!)
• No paper cuts!!!

Even better than that, we can create your own newsletter template to include your company branding.

Reading about various companies that have switched to email marketing, by sending 2 to 3 emails per month detailing latest products and email only promotions most have experienced approximately 20% increase on their annual sales.

Sound good? You can find more information about Studio 2 Online email marketing packages at http://www.studio2online.co.uk/email-marketing.php or call 0116 2758456.

Dani
Studio 2 Online
Email Marketing Leicester