Posted by mariam.shariff on April 3rd, 2009
Dynamic URLs vs Static URLs
It is almost pointless trying to optimise a website that is predominantly built using Dynamic URLs. URLs (Uniform Resource Locators) are the individual addresses for each web page of your website. Dynamic URLs have all sorts of symbols included in the address, for example: &, ? , / , $ and the like. These can appear due to the way your content management system generates webpages or by sloppy coding of your website.
Using these extra symbols in your website URLs is like telling search engines “DONT BOTHER VISITING ME” !!! This is because search engines don’t like to crawl websites with too many of these characters in their URLs. The crawling is much slower compared to a Static URL and therefore reduces the chances of a Dynamic URL getting indexed, resulting in poor ranking within a search engine.
Thankfully if your website currently suffers from this problem it is fairly simple to replace Dynamic URLs with neat Static URLs that can also contain keywords. Adding keywords to Static URLs is a very effective way of creating search engine friendly websites that make it easy for the search engine spiders to index a website. In addition, using keywords makes it easier for a website visitor to understand what the webpage is about, which in turn improves website usability significantly. To further boost the effectiveness of a Static URL, the keywords can be separated using hyphens. This makes a search engine like Google see the key phrase as 2 separate words and is better than using an underscore that makes it appear to the search engine as just one word, hence losing its full effectiveness.
There are several free online tools that are available to rewrite URLs. An example of a URL rewrite from Dynamic to Static would be:
To conclude, rewriting URLs improves indexing by search engines significantly and increases the usability of a website, making it both search engine as well as user friendly.
Have a look at a few websites created by us here at Studio 2 Online that our web designers have designed and built that focus on both the users and the search engines. We provide web designing services around the regions of Leicester, Loughborough, Birmingham and all over the Midlands. Feel free to give us a ring on 0845 6187342 and chat about our web services to find out more.
Studio 2 Online – Website Designers Leicester