Posted by harpreet.seehra on September 14th, 2009
This is a term that may be unfamiliar, but in essence it’s a feature of a website where users can access specific pages, services or information if they become subscribers. It’s often used by magazines or newspapers as an online business model trying to claw back income from readers who have abandoned buying paper copies [...]
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Posted by harpreet.seehra on September 7th, 2009
Results from a recent IMRG Capgemini e-retail survey clearly shows that online businesses are thriving despite the recession. In patricular, businesses that sell online are doing significantly better that those on the High Street.
So what are the keys to a successful ecommerce website?
Here are a few essentials:
The website needs to be ‘SEO friendly’ and appear [...]
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Posted by harpreet.seehra on September 4th, 2009
The contact between them is only to use the search technology of Bing behind the scenes. So, they will battle for customer facing search market share.
Therefore, there will be no big attack on Google as some were expecting!
Harpreet Seehra
Search Engine Optimisation Engineer
Studio 2 Online – Web design Leicester
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Posted by harpreet.seehra on July 31st, 2009
After refusing bids from Microsoft last year and teaming up with Google in a deal which was then withdrawn, struggling Yahoo! has at last sealed the deal with Microsoft.
Bing is now to power Yahoo! search and search advertising
But wait for it … in about 2 years time (no hurry then!) – so there’s room for things [...]
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Posted by harpreet.seehra on July 27th, 2009
Most of us know that a user sitemap on a website lists all the pages and that you can use this as a way to navigate around. In itself this can be an aid to SEO.
So what is an XML sitemap?
XML sitemaps also list the WebPages within a site. However, they are not visible in [...]
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Posted by mariam.shariff on July 1st, 2009
Website Traffic
Some tips to increase traffic to your website:
Add good relevant copy to your website regularly. Search engines love to see new content and crawl a website more frequently depending on the activity performed
Submit your website to relevant, good quality directories
Blog away on related blogs and post comments on forums
Write informative articles that are useful to [...]
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Posted by dani cass on June 17th, 2009
Welcome to Webby Wednesday! I thought I would share some of the great things I’ve found on the Internet recently.
The first site I accidentally stumbled across is called ‘Don’t Click It’. I absolutely love this idea and hope that it can be implemented into more websites. Basically, ‘Don’t Click It’ introduces a new way of [...]
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Posted by harpreet.seehra on May 25th, 2009
You must have seen the fab Doodles on the Google homepage?
At Christmas there was an image of Santa Claus, on St Patrick’s Day , there was an image of clover leaf …
Well, Google have asked American children to show off their talents by taking part in a Doodle competition. The theme of the competition is [...]
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Posted by harpreet.seehra on May 1st, 2009
User sitemaps are great for creating links to key pages within your site.
Ensure the text of links that you create within the site map include the keywords of the page you’re linking to with.
Organise the links – group them by topic/area so the user can see related pages
Do not include more than 100 links in your sitemap [...]
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Posted by harpreet.seehra on April 24th, 2009
Do not forget the importance of ALT Tags when looking for web design in Leicester, website design in the West Midlands, web design in Birmingham or anywhere in the UK
ALT Tags, Alternative Text Tags are HTML tags that provide an image with alternative text. This text usually appears within a box when you roll over an image [...]
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