Posted by dani cass on January 27th, 2012
As the last of those Christmas sweets are eaten and the shops begin to fill with their Spring/Summer ranges, the online Christmas sales figures are beginning to trickle through and just like our waistlines after one too many mince pies they’re on the increase! The latest figures for ecommerce sales during the month of December show [...]
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Posted by dani cass on November 29th, 2011
What is AIDA? Well, AIDA is an acronym used by marketing types to describe the chain of events leading up to a purchase. The acronym was first used by E. St Elmo Lewis in 1898, he created a ‘funnel’ to show the various stages of a sales process demonstrating that a percentage of prospects are [...]
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Posted by dani cass on November 18th, 2011
Assess your needs and choose a specialist agency for your requirements. The first and perhaps the most important thing you need to do before you choose a web design company is to think about what you want and need from your website. Make a list if the features and functionality you require (you can find [...]
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Posted by dani cass on November 11th, 2011
Copy – When a visitor arrives at your website, they usually have a question in mind or there is a specific product they are searching for, so it is important that the copy on your website answers that question or tells them where that product is or the chances are they will click away from [...]
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Posted by dani cass on October 7th, 2011
Magento Search Engine Optimisation is quite different from the seo performed on general brochure and catalogue websites. As a specialist Magento Web Design agency, our team of internet marketing professionals are experienced in optimising Magento websites to ensure that your site appears on the 1st page of Google, exposing your business to a wider audience. [...]
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Posted by dani cass on September 13th, 2011
Back in November, I wrote a blog highlighting the Best Magento Features focusing on the frontend, today I want to show you some of the great backend features – the ones you will be using as a Magento Ecommerce website owner. Magento websites are great because you don’t need a vast amount of technical knowledge [...]
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Posted by dani cass on August 15th, 2011
As Magento Website Developers, Impact Web Solutions are active promoters of social networking and social commerce. A couple of weeks ago on a social networking site, I saw this question being asked, “What is social commerce?” It appears from the responses to this question that there are varying opinions about the meaning of this term, [...]
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Posted by dani cass on July 15th, 2011
Established in 1971 as a specialist mail order cricket equipment supplier, 3d sports have now grown to incorporate a full Magento ecommerce store with over 1000 products. 3d sports believe in providing high quality equipment at great prices while providing the best customer service around! 3d sports offer a wide range of cricket supplies, so [...]
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Posted by dani cass on June 27th, 2011
For those who wonder how social networking can possibly help a business, think about the old saying ‘people buy from people’.
Social networking allows you to create mutually beneficial relationships, on both a personal and a business level, removing the ‘faceless corporate’ image given by many online traders and allowing you to become a valued and trusted contact.
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Posted by dani cass on June 3rd, 2011
Windows 8 preview – Microsoft have previewed Windows 8, the new operating system with a similar feel to the Windows phone. Targeting tablets and traditional pc’s, the new os will support html apps similar to those available on Smartphones, and traditional applications that are familiar to Windows 7 users. Windows 8 is optimised for touchscreen [...]
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