• Pick the right website name

For example, jargons.com will not do for a company selling watches, instead jargon-watches.com is a much more suitable name. If possible include your keyphrases in the domain name.

• Pick the right keywords!

Generic keywords won’t do, statistics don’t lie! A long tailed keyword has a higher conversion rate than a broad search term. For example, hotels v luxury hotels leicester

• Structure your website well

By having a sensible website structure i.e. directory folders and sensible file names, your webpages will make more sense both to a visitor as well as the search engine robots crawling your site.

• Suitable Internal Linking

A very strong SEO strategy much overlooked! Create a rational path linking the various web pages of your website based on a logical theme. By doing this you are guiding the user to your important pages which will help increase the enquiries or sales.

• Link building

There is no easy way to do this. It’s a tedious process but eventually very rewarding in terms of SEO.

Find the right inbound links to your website from free quality web directories, or post informative content to quality blogs creating links back to your website. By gradually increasing these links from other quality sites and having your keyword in the linking text, you will be building the authority of the website for your chosen keywords, hence ranking higher with the search engines.

• Monitor rankings and website activities

Finally, keep a close eye on the progress of your keyword rankings and use online tools like google analytics or smarterstats to monitor your website activity. This will help you gain an insight into the most popular webpages of your website, paths taken by the visitor, statistics on the number of visitors, working keyphrases and much much more!

This is just a brief outline of some SEO techniques to keep in mind while optimising for the search engines. For more information on how we can improve your search engine rankings why not call us on 0116 2758456 to see how we can help you website gain visbility and increase your sales revenue!

Mariam Shariff

Search Engine Optimisation team
Studio 2 Online – Search engine optimisation Midlands

If you are on online toy retailer and the latest buzz is that the Transformers Optimus Prime talking action figure is going to be the number one toy this Christmas, then you may wish to start targeting that as your keyphrase. Your site will then rank highly and come up near the top of the search engines when people search for that toy, and therefore bring in those extra sales.

This technique does not only apply to Christmas but also other holidays such as Easter and Valentines Day. You can also look at other yearly events that could benefit your business, for example a running shop could alter its SEO campaign in the run up to the London Marathon to push sales of a specific brand of trainers. The forthcoming World Cup in South Africa is an ideal opportunity to promote England merchandise.

As a leading Search Engine Optimisation agency, and the only SEMPO Platinum awarded SEO agency in the UK, we know what can work for your business. If you wish to discuss the advantages an SEO campaign, seasonal or otherwise,  could offer your business, then give us a call now on 0116 275 8456 to speak to one of our team members or arrange a no obligation meeting.

Altogether now, “Holidays are coming, Holidays are coming…”

David Morris

Studio 2 Online – Search Engine Optimisation Midlands

Often website owners don’t realise just how significant SEO is to the success of their website and their business. Too often they concentrate more on the design and layout of their new website. While it is important to plan the layout of the website and have an appealing design to go with it, it is more essential to plan an effective SEO strategy. After all, you can have best designed website on the Internet, but if people can’t find it it’s not going to contribute to building your business in terms of more enquiries and sales.

Below are a few tips to help you plan the search engine optimization of your brand new website or adapt this to an existing website:

• Pick the right technology i.e. the right web developing program to build your website. It’s best if the web developer is well informed about the advantages and disadvantages of using certain technologies while building a website. For example, too much javascript or flash can be a disadvantage because it hinders search engines from crawling the website effectively.
• Understand your business target audience and come up with the right keywords that people use when they are looking for your products or services. For this there are various tools available in the market. Wordtracker or Google Adwords keyword research tool are two examples of effective tools that provide useful statistics like search popularity of keyphrases as well as suggestions for long tailed search terms which have a much higher conversion rate into a sale or enquiry.
• Provide content that is relevant to the keywords chosen in the previous step. Categorise webpages to link to these keyphrases and stay focused on the web page content to increase relevance for your keyphrases.
• Finally, when the website has gone live start building links using strategies that give search engines the impression that you are building links gradually from authoritative websites that are relevant to your business.

To find out more on how search engine optimisation can benefit your website and build your business with increased enquiries or sales, give us a ring on 0116 2938090 and see how we can help you.

Mariam Shariff

Search Engine Optimisation team
Studio 2 Online – SEO Midlands and Leicester