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Posted by admin on May 21st, 2010
Whilst images can obviously make a website more attractive and improve its appearance, having too many pictures can cause search engine optimisation problems and affect your rankings. Images are essential to a website, and although users will enjoy them, search engines will basically ignore them. So how can you overcome this and help make images [...]
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Posted by admin on May 7th, 2010
Towards the end of last year, Google launched ‘Social Search’ so that you can easily find content from people within your social circle when you perform a search. If you have a Google account, you can link your social network accounts to it, for example Twitter and FriendsFeed. When you perform a Google search, an [...]
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Posted by admin on April 30th, 2010
To give a better example of how search engine optimisation works, I thought that for this blog I would go right back to basics and discuss the nuts and bolts of a search engine. A search engine is essentially made up of 2 sections. The back end consists of software that uses applications to collect [...]
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Posted by admin on April 23rd, 2010
For the majority of many search engine optimisation campaigns, the main goal is to rank highly on the number one search engine; Google. Here are a few pointers to help you get your site listed on the king of the search engines: Google prefers not to be told about websites but find them. It is [...]
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Posted by admin on April 16th, 2010
You know that little blue bar at the top of your browser window? Chances are you never look at it but it is very important when it comes to search engine optimisation. The text in the blue bar is the title of that specific webpage, and is the first impression a search engine will get [...]
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Posted by admin on December 15th, 2009
Did you know that duplicate content on the Internet can have a huge negative impact on your search engine optimisation campaign? Duplicate content can come from a number of different places and the way each is dealt with varies… Duplicate internal pages – If your site has duplicate pages, the best method is to choose [...]
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Posted by admin on December 9th, 2009
When considering a Search Engine Optimisation campaign, the results you get will vary between the three major search engines; Google, Yahoo! and Bing. With a vast majority of users favouring Google as their search engine of choice, it’s nice to have recently noticed that Google are often working to improve the Google search experience for [...]
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Posted by mariam.shariff on November 25th, 2009
SEO Tips from an SEO Consultant Pick the right website name For example, jargons.com will not do for a company selling watches, instead jargon-watches.com is a much more suitable name. If possible include your keyphrases in the domain name. Pick the right keywords! Generic keywords won’t do, statistics don’t lie! A long tailed keyword has [...]
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Posted by admin on November 23rd, 2009
As with email marketing, Search Engine Optimisation has been used to spam Internet users with junk information and websites. SEOspam fills the search engine result pages (SERPs) with results that have nothing to do with the search term the user has entered. Since the different search engines want their results to be the most relevant, [...]
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Posted by admin on November 18th, 2009
Now that the Coke advert has been shown on television, it is now officially the Christmas season. Not only does this mean the shops are now full of decorations and the latest gadgets, but it could possibly have an affect on your Search Engine Optimisation campaign, as the different seasons could decide on what keywords [...]
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