When your website is considered for listing on the different search engines, they check to see whether the IP address the site is being hosted on has been used for spamming.  If it is, or has been before, then the search engines are likely to block your site from being listed and this obviously means that potential customers will not be able to find you.

If you end up in this unfortunate position then there are only really two options available to fix it and get your search engine optimisation campaign back on track; either contact the block list administrators, which is difficult and time consuming, or to move your website to a clean server.

If you want to get off to the best possible start with search engine optimisation and avoid any pitfalls , then give us a call now on 0116 275 8456 to speak to one of our team members.

David Morris

Studio 2 Online – Search Engine Optimisation Midlands

Branding strategy > This is all about creating awareness of your company and not necessarily about driving sales. It’s about the volume of impressions, which in other words means that the more people type in a keyword and see your website, the greater the impression you create. Keywords that would be used for a branding strategy are broad terms such as ‘furniture’ or ‘jewellery’.

Acquisition strategy > When users have an idea of what they want to buy, they will type in a more specific phrase into a search engine. This is where you need an acquisition strategy to make these potential customers come to your site. To do this you will need to understand what customers are actually entering into the search bar. An acquisition strategy will use more narrow keywords such as ‘discounted mahogany garden bench’ or ‘gold crucifix necklaces’.

As a search engine marketing company, we know how to make a search engine optimisation campaign work to reach the goals of your business. If you wish to discuss the advantages of using an SEO campaign, then give us a call now on 0116 275 8456 to speak to one of our team members.

David Morris

Studio 2 Online – Search Engine Optimisation Midlands

Images are essential to a website, and although users will enjoy them, search engines will basically ignore them. So how can you overcome this and help make images work well for your search engine optimisation campaign? The answer is simple; ALT tags.

ALT tags are used as a textual description of an image and more importantly are readable to the search engine crawlers. So if the search engines are reading this text, it would be an ideal place to include your keywords. Remember though not to simply stuff your keywords into the tags, as this is viewed as a spamming technique.

As a leading Search Engine Optimisation agency, and the only SEMPO Platinum awarded SEO agency in the UK, we know the techniques to use, and not to use, to help your website rank well. If you wish to discuss the advantages an SEO campaign then give us a call now on 0116 275 8456 to speak to one of our team members or arrange a no obligation meeting.

David Morris

Studio 2 Online – Search Engine Optimisation Midlands

If you have a Google account, you can link your social network accounts to it, for example Twitter and FriendsFeed. When you perform a Google search, an extra set of search results are included at the bottom of the main results which are taken from all the people that are included in your social circle. The results will include Twitter feeds, blogs and status updates.

The idea behind this new feature is to make Google searches more personal and in line with the other social networks across the internet. If for example you are looking for opinions on a latest video game, your social search results could include your friends Twitter update about how great it is.

This new method of presenting search results could have implications to the way social networks are used for search engine optimisation and we will be keeping an eye on how this develops.

David Morris

Studio 2 Online – Search Engine Optimisation Midlands

A search engine is essentially made up of 2 sections. The back end consists of software that uses applications to collect information about web pages. This information is then indexed and stored in a database. The software has a user interface which is the front end and is what the user sees when they visit the search engine page. When a search term is entered, an algorithm examines the information in the back end database and returns links that appear to match the search term.

Search engine optimisation is important so that your site is optimised to its full potential for the keywords that you have decided to target. If this is done effectively, the search engines will collect the information from your site that relates to your keywords and store it in the back end database. This in turn means that your website will rank highly for these terms when they are searched for by a user.

As a leading Search Engine Optimisation agency, we know the ins and outs of search engine optimisation and how to use it to help your website rank well. If you wish to discuss the advantages an SEO campaign then give us a call now on 0116 275 8456 to speak to one of our team members or arrange a no obligation meeting.

David Morris

Studio 2 Online – Search Engine Optimisation Midlands

• Google prefers not to be told about websites but find them. It is better if Google finds your website through links from outside sites, instead of being submitted straight to Google.
• Google likes links on sites that it already knows about. A good technique to get listed in Google is to have a link to your site from a site that is already listed in Google, for example a press release on PRWeb.
• One page indexed on Google is a gateway for the rest of your site. Make sure that the page indexed contains links to the rest of your site so that they can be indexed to.
• A link from a high PageRank site should equal quicker ranking. Google will probably crawl your site quicker, and therefore index it quicker, if it finds a link to your site from a page that it ranks highly.

There are many different factors involved with ranking well in Google, and that’s without even mentioning its constantly changing search algorithms. If you want to make sure your site is performing as well as it should, contact our search engine optimisers to discuss the benefits a search engine optimisation campaign could have for your business.

Give us a call now on 0116 275 8456 to speak to one of our team members or arrange a no obligation meeting.

David Morris

Studio 2 Online – Search Engine Optimisation Midlands

The text in the blue bar is the title of that specific webpage, and is the first impression a search engine will get of that page. Although the title is often ignored by users, it is important to not forget to optimise it for the search engines. When creating your titles for your pages, remember the following points:

• The title should contain the theme of the webpage
• It is normally the text that is displayed on the search engine result page
• It should be 80-90 characters long
• A title should be unique for each webpage
• The placement of words is important, with your keywords located at the front
• The title should be an informative summary of the page content

If you are looking for a search engine optimisation agency that can help with all aspects of improving your site for search engine optimisation, then give us a call now on 0116 275 8456 to speak to one of our team members.

David Morris

Studio 2 Online – Search Engine Optimisation Midlands

1. Duplicate internal pages – If your site has duplicate pages, the best method is to choose one as the main copy, and then use a 301 redirect to take users to the same copy.
2. If you have the same paragraph of content located on a number of your sites pages, you can place it within an IFrame  to reduce the chances of it being viewed as duplicate conent by the search engines.
3. After you have sent out a press release, it could possibly appear on another site and be counted as duplicate content on your site. Make sure you are credited as the original author of the article to avoid this happening.

If you need help making sure your website stands out, then as a leading search engine marketing company, and the only SEMPO Platinum awarded SEO agency in the UK, we know what can work for your business. If you wish to discuss the advantages an SEO campaign could offer your business, then give us a call now on 0116 275 8456 to speak to one of our team members or arrange a no obligation meeting.

David Morris

Studio 2 Online – Search Engine Optimisation Midlands

I wonder how many of you have recently spotted the new and improved Google feature?

It’s a blink and you’ll miss it moment, but they have added a ‘fade in’ which is described as a way of providing options to those that want them, whilst removing any distractions for everyone else. When you first arrive at the Google homepage, all that you will see is the classic Google logo and the search box, into which you can enter your search and get your results. But if you’re looking for more, move your mouse and the different Google applications become visible.

Although it is only a minor change, it’s nice to know that Google are always looking at improving the experience of using the most popular search engine, after all a lot of our Search Engine Optimisation efforts are targeted directly towards Google…so it’s nice to know they are thinking of us to!

David Morris

Studio 2 Online – Search Engine Optimisation Midlands

• Pick the right website name

For example, jargons.com will not do for a company selling watches, instead jargon-watches.com is a much more suitable name. If possible include your keyphrases in the domain name.

• Pick the right keywords!

Generic keywords won’t do, statistics don’t lie! A long tailed keyword has a higher conversion rate than a broad search term. For example, hotels v luxury hotels leicester

• Structure your website well

By having a sensible website structure i.e. directory folders and sensible file names, your webpages will make more sense both to a visitor as well as the search engine robots crawling your site.

• Suitable Internal Linking

A very strong SEO strategy much overlooked! Create a rational path linking the various web pages of your website based on a logical theme. By doing this you are guiding the user to your important pages which will help increase the enquiries or sales.

• Link building

There is no easy way to do this. It’s a tedious process but eventually very rewarding in terms of SEO.

Find the right inbound links to your website from free quality web directories, or post informative content to quality blogs creating links back to your website. By gradually increasing these links from other quality sites and having your keyword in the linking text, you will be building the authority of the website for your chosen keywords, hence ranking higher with the search engines.

• Monitor rankings and website activities

Finally, keep a close eye on the progress of your keyword rankings and use online tools like google analytics or smarterstats to monitor your website activity. This will help you gain an insight into the most popular webpages of your website, paths taken by the visitor, statistics on the number of visitors, working keyphrases and much much more!

This is just a brief outline of some SEO techniques to keep in mind while optimising for the search engines. For more information on how we can improve your search engine rankings why not call us on 0116 2758456 to see how we can help you website gain visbility and increase your sales revenue!

Mariam Shariff

Search Engine Optimisation team
Studio 2 Online – Search engine optimisation Midlands