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Search Engine Optimisation > Duplicate content is bad. Duplicate content is bad. Duplicate content…

Posted by david.morris on December 15th, 2009

Did you know that duplicate content on the Internet can have a huge negative impact on your search engine optimisation campaign? Duplicate content can come from a number of different places and the way each is dealt with varies…

Duplicate internal pages – If your site has duplicate pages, the best method is to choose one [...]

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Search Engine News > Google get their fade on

Posted by david.morris on December 9th, 2009

When considering a Search Engine Optimisation campaign, the results you get will vary between the three major search engines; Google, Yahoo! and Bing. With a vast majority of users favouring Google as their search engine of choice, it’s nice to have recently noticed that Google are often working to improve the Google search experience for [...]

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SEO Tips from an SEO Consultant

Posted by mariam.shariff on November 25th, 2009

SEO Tips from an SEO Consultant

Pick the right website name

For example, jargons.com will not do for a company selling watches, instead jargon-watches.com is a much more suitable name. If possible include your keyphrases in the domain name.

Pick the right keywords!

Generic keywords won’t do, statistics don’t lie! A long tailed keyword has a higher conversion rate [...]

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Search Engine Optimisation > Avoiding the spam

Posted by david.morris on November 23rd, 2009

As with email marketing, Search Engine Optimisation has been used to spam Internet users with junk information and websites. SEOspam fills the search engine result pages (SERPs) with results that have nothing to do with the search term the user has entered. Since the different search engines want their results to be the most relevant, [...]

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Search Engine Optimisation > Holidays are coming, Holidays are coming…but are visitors coming to your site?

Posted by david.morris on November 18th, 2009

Now that the Coke advert has been shown on television, it is now officially the Christmas season. Not only does this mean the shops are now full of decorations and the latest gadgets, but it could possibly have an affect on your Search Engine Optimisation campaign, as the different seasons could decide on what keywords [...]

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Search Engine Optimisation > Top 3 SEO mistakes

Posted by david.morris on November 13th, 2009

When it comes to Search Engine Optimisation, there are many different factors that all relate to your ranking in the search engines. There are a number of techniques which you may think will help improve your rankings, but in fact they are more likely to do a lot more damage. So in no particular order [...]

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Search Engine News – Google gets tuneful

Posted by david.morris on October 30th, 2009

Google users in the US can now search more efficiently for music using a new Google feature which has recently launched.
As anyone with more than a passing interest in search engine optimisation knows, Google’s search results are based on ever changing algorithms which are used to produce relevant results for search words.
This new feature now allows users to search [...]

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Ecommerce? What is everybody Twittering on about?!

Posted by dani cass on October 16th, 2009

Anybody that has visited the Studio 2 Online blog regularly will know by now that I am a bit of a Twitter-holic!
Twitter is a great site for meeting new people, swapping useful information and um… some not so helpful information (such as the daily pictures of one Twitter friends thumb!), anyway, even I was surprised the [...]

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Website Redesign Tips > Website Redesign that promotes your Website and Business

Posted by mariam.shariff on October 9th, 2009

Your website should be one of your most powerful tools for profitably building your business. With an increasing number of people turning to Internet shopping, it is crucial that your website design translates your business objectives and captures your target audience. Here are some tips to guide you when redesigning an existing website with the [...]

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Web Design: 5 tips for a great website!

Posted by dani cass on September 4th, 2009

Navigation: When Hansel and Grethel got lost in the forest, the clever little people had left behind a trail of breadcrumbs to find their way back to where they wanted to be.
Like Hansel and Grethel, visitors need to be able to easily find their way through your website to get to the products or information they [...]

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