Posted by dani cass on March 25th, 2011
Browsing through Twitter a couple of days ago I noticed the following Tweet: “Feeling v disillusioned with Twitter! Can anyone persuade me that it will actually help my business?!” Now anyone that has spent more than two minutes on Twitter will know that it is not always the most intellectual of content; with everything from [...]
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Posted by dani cass on February 25th, 2011
Blogs are great. Blogs allow you to keep your visitors up to date with all the latest happenings in your world as well as share your knowledge of your product or market. So is a blog all about the visitors? Well in a word, no. Blogs are perfect for search engine optimisation as well. The [...]
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Posted by dani cass on February 18th, 2011
‘Ecommerce & SEO: Your Marketing’ is the final installment of our 5 part discussion regarding the different aspects of creating an ecommerce website and how search engine promotion can work as the perfect partner for driving customers to your online store.
This week I will be discussing ‘Your Online Marketing’ and some of the different ways you can promote your ecommerce website. Online marketing can be a cost effective strategy to drive traffic to your store and increase your ROI.
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Posted by dani cass on February 11th, 2011
‘Ecommerce & SEO: Technical Requirements & Scalability’ is the 4th installment of our 5 part discussion regarding the different aspects of creating an ecommerce website and how search engine promotion can work as the perfect partner for driving customers to your online store.
Last week I discussed ‘Your People’ and the various important roles they play in the ongoing management of your ecommerce website. This week I will be discussing ‘Technical Requirements & Scalability’ and how your requirements as a business can help to shape every aspect of the development of your store.
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Posted by dani cass on February 4th, 2011
‘Ecommerce & SEO: Your People’ is the 3rd installment of our 5 part discussion regarding the different aspects of creating an ecommerce website and how search engine promotion can work as the perfect partner for driving customers to your online store.
Last week I discussed ‘Knowing Your Market’ and the different ways your target market can effect the build and promotion of your ecommerce website. This week I will be discussing ‘Your People’ and the different roles they play in the management of your online store.
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Posted by dani cass on January 31st, 2011
‘Ecommerce & SEO: Knowing your Market’ is the 2nd installment of our 5 part discussion regarding the different aspects of creating an ecommerce website and how search engine promotion can work as the perfect partner for driving customers to your online store.
Last week I discussed ‘You’ and the important part you play in the creation of your ecommerce website and it’s promotion. This week I will be discussing the importance of knowing your target market and the different ways this can effect your online store.
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Posted by dani cass on January 25th, 2011
Over the new few weeks, I’m going to be discussing the different aspects of creating an ecommerce website and how search engine promotion can work as the perfect partner for driving customers to your online store.
This week I will be discussing ‘You’ and the important part you play in the creation of your ecommerce website and it’s promotion. Over the coming weeks I will be covering ‘Your Market’, ‘Your People’, ‘Technical Requirements and Scalability’ and ‘Your Marketing’.
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Posted by dani cass on January 14th, 2011
Google and Bing confirmed a couple of weeks ago that search engines are now taking social networking into account when determining ranks for regular search results, this is great news with the current popularity of Social Networking sites!
Danny Sullivan’s interview with Google and Bing answered many of the questions that SEO’s had been pondering regarding social networking & search engine promotion as well as creating much speculation about what these changes could mean to the future of SEO.
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Posted by dani cass on December 17th, 2010
There are lots of words and phrases used by search engine professionals but to the non-technical person the meanings of these terms may not always be clear. Below is a guide to some of the most common ones: SEO/SEP/SEM – Ok, so let’s start with the basics. What on earth is SEO (also known as [...]
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Posted by dani cass on December 8th, 2010
81% of all Internet users enter a website via a search engine, and 36% of online shoppers associate search engine placement with company prominence. If you would like to discuss how a search engine promotion campaign could help to increase sales for your ecommerce website, call us on 0116 2758456.
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