Posted by dani cass on January 27th, 2012
As the last of those Christmas sweets are eaten and the shops begin to fill with their Spring/Summer ranges, the online Christmas sales figures are beginning to trickle through and just like our waistlines after one too many mince pies they’re on the increase! The latest figures for ecommerce sales during the month of December show [...]
Read more...
Posted by dani cass on December 12th, 2011
Christmas is fast approaching and as people begin to panic about finding the right gifts and making their final purchases, you can guarantee that online shopping will make a sudden increase. In America, Black Friday and Cyber Monday mark the beginning of the shopping rush with the majority of retailers offering special highly reduced purchases [...]
Read more...
Posted by dani cass on October 7th, 2011
Magento Search Engine Optimisation is quite different from the seo performed on general brochure and catalogue websites. As a specialist Magento Web Design agency, our team of internet marketing professionals are experienced in optimising Magento websites to ensure that your site appears on the 1st page of Google, exposing your business to a wider audience. [...]
Read more...
Posted by dani cass on September 20th, 2011
There are many great extensions available for Magento websites, covering a whole range of functionality and features. Here are 5 Magento extensions that we like: Twitter Integration Bundle http://www.magentocommerce.com/magento-connect/MagePlace/extension/7589/twitter_integration_bundle Social commerce is fast becoming an integral part of many business’ marketing strategy allowing customers and fans of the brand to share products and services via [...]
Read more...
Posted by dani cass on September 13th, 2011
Back in November, I wrote a blog highlighting the Best Magento Features focusing on the frontend, today I want to show you some of the great backend features – the ones you will be using as a Magento Ecommerce website owner. Magento websites are great because you don’t need a vast amount of technical knowledge [...]
Read more...
Posted by dani cass on July 8th, 2011
The team at Impact Web Solutions have been building Ecommerce websites for 11 years now, and we have provided our clients with online stores that have really made a difference to their business. While other companies in this field will call themselves Web Designers, Impact Web Solutions prefers to think of ourselves as Specialist Ecommerce [...]
Read more...
Posted by dani cass on May 23rd, 2011
I’ve written many times about the importance of including keyword rich copy on to your website as well as in your blog posts. By including keywords into the content of your website, you increase the chances of your website being included in the search results for that keyword or keyphrase. Another way you can give [...]
Read more...
Posted by dani cass on May 6th, 2011
I have seen many websites that contain great content, yet basic mistakes are stopping them from ranking well in searchengines. Although these tips won’t necessarily catapult your website to the top of the search engines, these 6 quick tweaks can only have a positive effect on your search engine rankings. Exchanging your Flash animation for [...]
Read more...
Posted by dani cass on April 28th, 2011
If you’re considering a summer getaway, why not take a look at the multi award winning Upper Rectory Farm Cottages located on the outskirts of the beautiful village of Appleby Magna in Leicestershire. You only have to look as far as the ‘Trumpet Blowing’ page on their website to see just how special the friendly [...]
Read more...
Posted by dani cass on April 21st, 2011
What is a canonical url? Some pages can be accessed using various formats of the same address, for example www.impactwebsolutions.co.uk and www.impactwebsolutions.co.uk/home.html may take you to the same page. Although these page may be the same, technically they are different as they are accessed through a different path. The main problem with having the same page being [...]
Read more...