Posted by dani cass on June 27th, 2011
For those who wonder how social networking can possibly help a business, think about the old saying ‘people buy from people’.
Social networking allows you to create mutually beneficial relationships, on both a personal and a business level, removing the ‘faceless corporate’ image given by many online traders and allowing you to become a valued and trusted contact.
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Posted by dani cass on May 13th, 2011
commerce or electronic commerce simply means to buy or sell products or services through an electronic system such as the internet or other computer network. Ecommerce is a great way to boost your company’s income while cutting the costs associated with running a bricks & mortar store! harges should be clearly shown on your ecommerce [...]
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Posted by dani cass on April 28th, 2011
If you’re considering a summer getaway, why not take a look at the multi award winning Upper Rectory Farm Cottages located on the outskirts of the beautiful village of Appleby Magna in Leicestershire. You only have to look as far as the ‘Trumpet Blowing’ page on their website to see just how special the friendly [...]
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Posted by dani cass on April 21st, 2011
What is a canonical url? Some pages can be accessed using various formats of the same address, for example www.impactwebsolutions.co.uk and www.impactwebsolutions.co.uk/home.html may take you to the same page. Although these page may be the same, technically they are different as they are accessed through a different path. The main problem with having the same page being [...]
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Posted by dani cass on March 25th, 2011
Browsing through Twitter a couple of days ago I noticed the following Tweet: “Feeling v disillusioned with Twitter! Can anyone persuade me that it will actually help my business?!” Now anyone that has spent more than two minutes on Twitter will know that it is not always the most intellectual of content; with everything from [...]
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Posted by dani cass on February 25th, 2011
Blogs are great. Blogs allow you to keep your visitors up to date with all the latest happenings in your world as well as share your knowledge of your product or market. So is a blog all about the visitors? Well in a word, no. Blogs are perfect for search engine optimisation as well. The [...]
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Posted by dani cass on February 18th, 2011
‘Ecommerce & SEO: Your Marketing’ is the final installment of our 5 part discussion regarding the different aspects of creating an ecommerce website and how search engine promotion can work as the perfect partner for driving customers to your online store.
This week I will be discussing ‘Your Online Marketing’ and some of the different ways you can promote your ecommerce website. Online marketing can be a cost effective strategy to drive traffic to your store and increase your ROI.
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Posted by dani cass on February 11th, 2011
‘Ecommerce & SEO: Technical Requirements & Scalability’ is the 4th installment of our 5 part discussion regarding the different aspects of creating an ecommerce website and how search engine promotion can work as the perfect partner for driving customers to your online store.
Last week I discussed ‘Your People’ and the various important roles they play in the ongoing management of your ecommerce website. This week I will be discussing ‘Technical Requirements & Scalability’ and how your requirements as a business can help to shape every aspect of the development of your store.
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Posted by dani cass on February 4th, 2011
‘Ecommerce & SEO: Your People’ is the 3rd installment of our 5 part discussion regarding the different aspects of creating an ecommerce website and how search engine promotion can work as the perfect partner for driving customers to your online store.
Last week I discussed ‘Knowing Your Market’ and the different ways your target market can effect the build and promotion of your ecommerce website. This week I will be discussing ‘Your People’ and the different roles they play in the management of your online store.
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Posted by dani cass on January 25th, 2011
Over the new few weeks, I’m going to be discussing the different aspects of creating an ecommerce website and how search engine promotion can work as the perfect partner for driving customers to your online store.
This week I will be discussing ‘You’ and the important part you play in the creation of your ecommerce website and it’s promotion. Over the coming weeks I will be covering ‘Your Market’, ‘Your People’, ‘Technical Requirements and Scalability’ and ‘Your Marketing’.
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