ecommerce website designers & uk website design specialists based in Leicestershire, Uk
Posted by dani cass on January 27th, 2012
As the last of those Christmas sweets are eaten and the shops begin to fill with their Spring/Summer ranges, the online Christmas sales figures are beginning to trickle through and just like our waistlines after one too many mince pies they’re on the increase! The latest figures for ecommerce sales during the month of December show [...]
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Posted by dani cass on December 12th, 2011
Christmas is fast approaching and as people begin to panic about finding the right gifts and making their final purchases, you can guarantee that online shopping will make a sudden increase. In America, Black Friday and Cyber Monday mark the beginning of the shopping rush with the majority of retailers offering special highly reduced purchases [...]
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Posted by dani cass on November 29th, 2011
What is AIDA? Well, AIDA is an acronym used by marketing types to describe the chain of events leading up to a purchase. The acronym was first used by E. St Elmo Lewis in 1898, he created a ‘funnel’ to show the various stages of a sales process demonstrating that a percentage of prospects are [...]
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Posted by dani cass on November 11th, 2011
Copy – When a visitor arrives at your website, they usually have a question in mind or there is a specific product they are searching for, so it is important that the copy on your website answers that question or tells them where that product is or the chances are they will click away from [...]
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Posted by dani cass on September 20th, 2011
There are many great extensions available for Magento websites, covering a whole range of functionality and features. Here are 5 Magento extensions that we like: Twitter Integration Bundle http://www.magentocommerce.com/magento-connect/MagePlace/extension/7589/twitter_integration_bundle Social commerce is fast becoming an integral part of many business’ marketing strategy allowing customers and fans of the brand to share products and services via [...]
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Posted by dani cass on September 13th, 2011
Back in November, I wrote a blog highlighting the Best Magento Features focusing on the frontend, today I want to show you some of the great backend features – the ones you will be using as a Magento Ecommerce website owner. Magento websites are great because you don’t need a vast amount of technical knowledge [...]
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Posted by dani cass on August 25th, 2011
What is Magento? Magento is an open source, feature rich, ecommerce platform. Open source software is software that allows others to access the code it is written in so that they can change and modify the code to further extend and develop the functionality available. Because Magento allow access to their code, there is an [...]
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Posted by dani cass on August 19th, 2011
I have written in the blog before about how wonderful Magento websites are from a buyer perspective and also for the store owners; but today I want to discuss Magento from a website developers’ point of view. I asked our Technical Team Leader Gareth to give me 5 reasons why Magento is great from a [...]
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Posted by dani cass on August 15th, 2011
As Magento Website Developers, Impact Web Solutions are active promoters of social networking and social commerce. A couple of weeks ago on a social networking site, I saw this question being asked, “What is social commerce?” It appears from the responses to this question that there are varying opinions about the meaning of this term, [...]
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Posted by dani cass on July 8th, 2011
The team at Impact Web Solutions have been building Ecommerce websites for 11 years now, and we have provided our clients with online stores that have really made a difference to their business. While other companies in this field will call themselves Web Designers, Impact Web Solutions prefers to think of ourselves as Specialist Ecommerce [...]
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