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Posts found for ‘Website Marketing - Dos and Don'ts’

SEO pitfalls > Hosting on a dirty server

Posted by david.morris on June 4th, 2010

Did you know that the server your website is hosted on could have search engine optimisation implications which could be negatively affecting your rankings?
When your website is considered for listing on the different search engines, they check to see whether the IP address the site is being hosted on has been used for spamming.  If [...]

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SEO pitfalls > Looking pretty to most, but ignored by some

Posted by david.morris on May 21st, 2010

Whilst images can obviously make a website more attractive and improve its appearance, having too many pictures can cause search engine optimisation problems and affect your rankings.
Images are essential to a website, and although users will enjoy them, search engines will basically ignore them. So how can you overcome this and help make images work [...]

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Search Engine Optimisation > Google: King of the SE’s

Posted by david.morris on April 23rd, 2010

For the majority of many search engine optimisation campaigns, the main goal is to rank highly on the number one search engine; Google. Here are a few pointers to help you get your site listed on the king of the search engines:

Google prefers not to be told about websites but find them. It is better [...]

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SEO Pitfalls > Forgetting to use your title

Posted by david.morris on April 16th, 2010

You know that little blue bar at the top of your browser window? Chances are you never look at it but it is very important when it comes to search engine optimisation.
The text in the blue bar is the title of that specific webpage, and is the first impression a search engine will get [...]

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Search Engine Optimisation > Duplicate content is bad. Duplicate content is bad. Duplicate content…

Posted by david.morris on December 15th, 2009

Did you know that duplicate content on the Internet can have a huge negative impact on your search engine optimisation campaign? Duplicate content can come from a number of different places and the way each is dealt with varies…

Duplicate internal pages – If your site has duplicate pages, the best method is to choose one [...]

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SEO Tips from an SEO Consultant

Posted by mariam.shariff on November 25th, 2009

SEO Tips from an SEO Consultant

Pick the right website name

For example, jargons.com will not do for a company selling watches, instead jargon-watches.com is a much more suitable name. If possible include your keyphrases in the domain name.

Pick the right keywords!

Generic keywords won’t do, statistics don’t lie! A long tailed keyword has a higher conversion rate [...]

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Search Engine Optimisation > Avoiding the spam

Posted by david.morris on November 23rd, 2009

As with email marketing, Search Engine Optimisation has been used to spam Internet users with junk information and websites. SEOspam fills the search engine result pages (SERPs) with results that have nothing to do with the search term the user has entered. Since the different search engines want their results to be the most relevant, [...]

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SEO and Website Build

Posted by mariam.shariff on November 16th, 2009

Planning your SEO prior to the website build…
Often website owners don’t realise just how significant SEO is to the success of their website and their business. Too often they concentrate more on the design and layout of their new website. While it is important to plan the layout of the website and have an appealing design to go [...]

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Search Engine Optimisation > Top 3 SEO mistakes

Posted by david.morris on November 13th, 2009

When it comes to Search Engine Optimisation, there are many different factors that all relate to your ranking in the search engines. There are a number of techniques which you may think will help improve your rankings, but in fact they are more likely to do a lot more damage. So in no particular order [...]

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Effective SEO techniques to optimise images on your Website!

Posted by mariam.shariff on October 22nd, 2009

Although it’s true that text content is king when it comes to SEO, you shouldn’t ignore the importance of optimising your images to enhance your SEO even further.
Image optimisation is an essential part of your website search engine optimisation, especially when your ecommerce website includes lots of product images. Some basic image elements that can [...]

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