Posted by dani cass on November 29th, 2011
What is AIDA? Well, AIDA is an acronym used by marketing types to describe the chain of events leading up to a purchase. The acronym was first used by E. St Elmo Lewis in 1898, he created a ‘funnel’ to show the various stages of a sales process demonstrating that a percentage of prospects are [...]
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Posted by dani cass on August 9th, 2011
Many people I have spoken to have asked the question “how can social networking help my business?” They have set up an account on the main social networking sites and have posted regular adverts about their products and services but still their efforts have rewarded them with a big fat fail whale! So where are [...]
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Posted by dani cass on March 25th, 2011
Browsing through Twitter a couple of days ago I noticed the following Tweet: “Feeling v disillusioned with Twitter! Can anyone persuade me that it will actually help my business?!” Now anyone that has spent more than two minutes on Twitter will know that it is not always the most intellectual of content; with everything from [...]
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Posted by dani cass on February 18th, 2011
‘Ecommerce & SEO: Your Marketing’ is the final installment of our 5 part discussion regarding the different aspects of creating an ecommerce website and how search engine promotion can work as the perfect partner for driving customers to your online store.
This week I will be discussing ‘Your Online Marketing’ and some of the different ways you can promote your ecommerce website. Online marketing can be a cost effective strategy to drive traffic to your store and increase your ROI.
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Posted by dani cass on February 4th, 2011
‘Ecommerce & SEO: Your People’ is the 3rd installment of our 5 part discussion regarding the different aspects of creating an ecommerce website and how search engine promotion can work as the perfect partner for driving customers to your online store.
Last week I discussed ‘Knowing Your Market’ and the different ways your target market can effect the build and promotion of your ecommerce website. This week I will be discussing ‘Your People’ and the different roles they play in the management of your online store.
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Posted by dani cass on January 31st, 2011
‘Ecommerce & SEO: Knowing your Market’ is the 2nd installment of our 5 part discussion regarding the different aspects of creating an ecommerce website and how search engine promotion can work as the perfect partner for driving customers to your online store.
Last week I discussed ‘You’ and the important part you play in the creation of your ecommerce website and it’s promotion. This week I will be discussing the importance of knowing your target market and the different ways this can effect your online store.
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Posted by dani cass on December 8th, 2010
81% of all Internet users enter a website via a search engine, and 36% of online shoppers associate search engine placement with company prominence. If you would like to discuss how a search engine promotion campaign could help to increase sales for your ecommerce website, call us on 0116 2758456.
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Posted by dani cass on October 4th, 2010
“Searching on the Internet today can be compared to dragging a net across the surface of the ocean; a great deal may be caught in the net, but there is a wealth of information that is deep and therefore missed”.
Studio 2 Online are the experts in search engine promotion and ecommerce web design in Leicester, Midlands. If you would like more information on how to become part of the visible web and increase your enquiries by being on the first page of Google, please call us on 0116 2758456.
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Posted by admin on June 4th, 2010
Did you know that the server your website is hosted on could have search engine optimisation implications which could be negatively affecting your rankings? When your website is considered for listing on the different search engines, they check to see whether the IP address the site is being hosted on has been used for spamming. [...]
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Posted by admin on May 21st, 2010
Whilst images can obviously make a website more attractive and improve its appearance, having too many pictures can cause search engine optimisation problems and affect your rankings. Images are essential to a website, and although users will enjoy them, search engines will basically ignore them. So how can you overcome this and help make images [...]
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