ecommerce website designers & uk website design specialists based in Leicestershire, Uk
Posted by david.morris on May 28th, 2010
During the set up process of a search engine optimisation (SEO) campaign, it is important to carefully choose the keywords or phrases that you are going to target. There are two distinct strategies which have different overall aims for an SEO campaign.
Branding strategy > This is all about creating awareness of your company and not [...]
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Posted by david.morris on May 21st, 2010
Whilst images can obviously make a website more attractive and improve its appearance, having too many pictures can cause search engine optimisation problems and affect your rankings.
Images are essential to a website, and although users will enjoy them, search engines will basically ignore them. So how can you overcome this and help make images work [...]
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Posted by david.morris on April 23rd, 2010
For the majority of many search engine optimisation campaigns, the main goal is to rank highly on the number one search engine; Google. Here are a few pointers to help you get your site listed on the king of the search engines:
Google prefers not to be told about websites but find them. It is better [...]
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Posted by david.morris on December 15th, 2009
Did you know that duplicate content on the Internet can have a huge negative impact on your search engine optimisation campaign? Duplicate content can come from a number of different places and the way each is dealt with varies…
Duplicate internal pages – If your site has duplicate pages, the best method is to choose one [...]
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Posted by mariam.shariff on November 25th, 2009
SEO Tips from an SEO Consultant
Pick the right website name
For example, jargons.com will not do for a company selling watches, instead jargon-watches.com is a much more suitable name. If possible include your keyphrases in the domain name.
Pick the right keywords!
Generic keywords won’t do, statistics don’t lie! A long tailed keyword has a higher conversion rate [...]
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Posted by david.morris on November 23rd, 2009
As with email marketing, Search Engine Optimisation has been used to spam Internet users with junk information and websites. SEOspam fills the search engine result pages (SERPs) with results that have nothing to do with the search term the user has entered. Since the different search engines want their results to be the most relevant, [...]
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Posted by mariam.shariff on November 16th, 2009
Planning your SEO prior to the website build…
Often website owners don’t realise just how significant SEO is to the success of their website and their business. Too often they concentrate more on the design and layout of their new website. While it is important to plan the layout of the website and have an appealing design to go [...]
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Posted by david.morris on November 13th, 2009
When it comes to Search Engine Optimisation, there are many different factors that all relate to your ranking in the search engines. There are a number of techniques which you may think will help improve your rankings, but in fact they are more likely to do a lot more damage. So in no particular order [...]
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Posted by david.morris on October 16th, 2009
As everyone knows, Google is the leading force in search engines. In fact a recent survey from analysts Standard & Poor’s showed that 48% of respondents used Google as their search engine of choice, almost two and a half more than the second most popular search engine.
So as a leading web design agency, Leicester we [...]
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Posted by david.morris on October 9th, 2009
Have you ever been browsing through the pages of a website and found yourself lost, confused and unable to find a way out?
If so then that website was lacking a very important aspect of good web design – a site map.
A site map is as useful to a website user as a road map is [...]
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