1. Duplicate internal pages – If your site has duplicate pages, the best method is to choose one as the main copy, and then use a 301 redirect to take users to the same copy.
2. If you have the same paragraph of content located on a number of your sites pages, you can place it within an IFrame  to reduce the chances of it being viewed as duplicate conent by the search engines.
3. After you have sent out a press release, it could possibly appear on another site and be counted as duplicate content on your site. Make sure you are credited as the original author of the article to avoid this happening.

If you need help making sure your website stands out, then as a leading search engine marketing company, and the only SEMPO Platinum awarded SEO agency in the UK, we know what can work for your business. If you wish to discuss the advantages an SEO campaign could offer your business, then give us a call now on 0116 275 8456 to speak to one of our team members or arrange a no obligation meeting.

David Morris

Studio 2 Online – Search Engine Optimisation Midlands

Image optimisation is an essential part of your website search engine optimisation, especially when your ecommerce website includes lots of product images. Some basic image elements that can be used for SEO purposes for your keyphrases are entities like image names, folder names, alt tags and linking anchor texts for images.

To utilize the folders in which your website images are stored effectively for SEO you could include your keyword here instead of just calling it ‘images’. This way when you provide the path to the image location, you have created the opportunity to include your keyword in the path name.

Similarly, saving your image by the keyword name is creating another use of the keyphrase in the webpage source code, further increasing the keyword density. This also helps in the image optimization for google image searches.

The other key element that is often not used to its fullest potential is the the alt image tag. This is where you apply a descriptive text of an image using your keyword, provided off course it refers to it! No point including an alt tag like ‘cricket bats’ to a cricket trophy image. This is nothing but spamming, so stay away from such bad SEO techniques! Instead use the correct alt tag to effectively provide a simple, keyword focused description of the image (up goes your keyword density again!)

Finally, to further improve your search engine optimisation, if you’re using your image to create a hyperlink don’t forget the linking anchor text. Here is another opportunity for you to include that ever important keyword or phrase whilst giving a meaningful title to your image.

These are just a few tips to help you improve your search engine optimisation using your website images efficiently!

Mariam Shariff
Search Engine Optimisation engineer

Studio 2 Online – The Midlands specialist SEO provider
SEO Midlands, Leicestershire, Leicester

During the web design process of a new website or ecommerce website, one important design element to decide on is whether or not to use frames.

Using frames is displaying two or more HTML pages within a single browser window at one time.

If you are new to web design, you may think that there is no problem in doing this, but it can cause problems for both the visitors to your website, as well as search engine crawlers.

If the page is split into frames, this will cause web design issues that will affect your visitors who are using a browser that doesn’t support frames, and can also cause navigational problems. Also, search engine crawlers cannot index framed sites easily, so your search engine optimisation will suffer.

As a leading web design agency in the Midlands, we can help you acquire a fantastic website that will provide excellent web design standards as well as being search engine friendly to promote your business and increase your enquiries and sales. Give us a call now on 0116 275 8456 to speak to one of our team members or arrange a no obligation meeting.

David Morris

Studio 2 Online – Web design Midlands

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Remember that most people use the web to look for information before they make a purchase, and this is true whether they end up buying online or on the High Street. So a website is the best way of sharing information with potential customers about your products or services.

The key is to keep the website content customer focussed i.e. what does your target audience want.  By doing this you are marketing your product or service in the most cost effective and optimum way possible.

Remember the Internet is a world where perception is reality. It’s not the size of your business that matters online. Instead, to be successful the way you present your business online must be stronger than your competition.

That’s why you need to use a good, professional web design agency to create your website. A good web designer will be able to identify crucial aspects of your business and translate this into a web design that draws attention to the benefits, or USPs of your products or services, and also gives you a real return on your investment in terms of increased enquiries and sales.

Have a brochure website if you want to promote your business or an e commerce website if you want to sell online. Using a good e commerce system will really help make your website search engine friendly. With your website ranking well on search engines the potential for your market becomes as big as you want it to be.

As a leading web design agency in Leicester providing web services to  businesses across the Midlands we can help you acquire a fantastic website that will promote your business and increase your  enquiries and sales. Give us a call now on 0116 275 8456 to speak to one of our team members or arrange a no obligation meeting.

Mariam Shariff

SEO Engineer – Studio 2 Online
Web designers Leicestershire

PR: wait… I: wait… L: wait… LD: wait… I: wait… IP: wait… wait… Rank: wait… Traffic: wait… Price: wait… C: wait…