So, what does the acronym stand for and how can it help a Magento website?

A is for Attention or Awareness: The first part of the sales process is to attract the customer and to make them aware of your products or services. By optimising your Magento websites pages individually with product specific keywords, your products and services will appear in a wider range of search engine results ensuring that relevant prospects can find your website. When the prospect clicks through to your website, it is vital that your website makes a good first impression. Make sure that your Magento website loads quickly, presents a professional image and is easy to use. Most visitors to a website have a question in mind or a product that they are looking for, make it clear what you’re offering and tell them how they can get it quickly and easily!

I is for Interest: Once you’ve got their attention, you want to make sure that you gain their interest by demonstrating and focusing on the advantages & benefits of choosing your products or services over those of your competitors. Ways that you can gain interest are by highlighting special pricing, showing linked products and recommending relevant products. Anything you can do to make the process easier and to assist the customer will allow you to keep their interest for longer.

D is for Desire or Decision: By providing as much information as possible about the products and services you provide, showing reviews from other customers that have purchased the product and found it useful, or by creating a sense of urgency by showing an offer valid until date, you can help to convince customers that they want and desire the product or service and that it will satisfy their needs.

A is for Action: The most important part of the whole process is getting your customers to take action and to purchase your products or services. Having a well laid out Magento website with lots of product information and cross selling are great for getting customers to this point, now you need to make sure they can easily locate the shopping cart (add a link to every page!) and once they have, give them the choice between registering and guest checkout and make the payment process as simple as possible (why not even cut the whole thing down to a single page?!).

For more information about Magento web design by Impact Web Solutions visit http://www.studio2online.co.uk/e-commerce.php or call 0116 2758456.

Dani
Impact Web Solutions
Magento Web Design

Speaking in a language that is relevant to your visitors is also important. Don’t complicate things by being overly technical unless your target customers are going to understand. Keeping things short and to the point while providing the information your visitors require is the most effective way to keep their attention. The tone of the website should be friendly and conversational.

Design – The design of your website can play a key part in the success of your online store.

Having a well designed website provides a professional image to your visitors. Keeping the website uncluttered and having ‘white space’ allows your visitors to easily find what they are looking for and to focus on your products and information. Keeping backgrounds plain and light make it easier for your customers to read the content of your pages.

Navigation – Navigation is a very important part of your websites design. Clear navigation lets your customers easily find the product or information they are looking for and lets them navigate back to that page from other parts of your website. Navigation should be present on all pages, pages without navigation are called orphaned pages, the only way back from these pages is to click the back button on the browser, this looks unprofessional and may cause visitors to leave your site.

Functionality – The Magento Commerce platform allows store owners to add a lot of functionality that will assist customers in purchasing items from the website, and store information for future visits.

Some great features to include in Magento websites are wish lists, send to a friend, product comparisons, reviews, recently viewed items and recommended products – these features allow customers to purchase items quickly and easily, and also gives you the opportunity to cross sell.

Search – Search boxes allow you to quickly check whether the item you’re looking for is actually on the website saving your visitors time. Magento websites also feature a predictive search box that finds items matching words as you type, often giving similar item suggestions.

Product narrowing and sorting – Sometimes you just don’t have the time to sit and look through lots of products to see if they have the right size, colour, etc. Product narrowing lets your visitors select certain options to locate the products available saving them time.

Product sorting also allows the customers to view the products by price, name or other variables.

Images – When customers visit your website, they aren’t physically able to see the items like they could in a bricks and mortar shop, so having plenty of good quality, clear photos will help them to decide whether the item is what they are looking for. Magento includes a zoom feature on images so your customers can really check out every little deatil of the product!

Product Information – As with images, a good product description is vital for helping your customers to make a decision on whether to purchase the product or not. Including as much information as possible such as measurements, colours, material, etc will also keep your customers happy by providing them with the correct item for their needs.

Product information is also helpful for search engine rankings as the product specific keywords will allow your website to appear in a wider range of search results.

Clear pricing and availability – Hidden charges can be the difference between a purchase and an abandoned basket. For example, I visited a website earlier today to purchase some tickets, the price was great. Then I went to pay and there was an additional £1 booking fee… oh well, not going to break the bank I thought and continued. Your postage will cost £7.50, and how about some insurance for an extra £2? Finally, the payment screen.. but wait, what’s this, a £3.50 charge to pay by credit card?! So my tickets are now £14 more than the original cost! Not such a great price after all!

Make sure that your charges are clearly displayed including any delivery costs, insurance and admin costs.

Another sure fire way to annoy your customers is to send them through the checkout procedure only to have to contact them later to tell them the item is out of stock. Make sure it’s clear whether items are available. Magento lets you to set stock levels so your customers will be unable to place orders for items that are out of stock.

Checkout – Another thing that causes shopping cart abandonment is not offering your customers the choice of checking out as a guest. Making it compulsory for customers to sign up for an account can put a lot of people off of purchasing from an online store as it increases the time it takes to place an order, and also means they have to store their personal details on the website.

Long drawn out checkouts also lose customers, make sure that there are as few stages to your checkout as possible to keep things quick and easy.

Email confirmations – So the customer has made a purchase, don’t forget to send a confirmation email to say the order has been received and that someone is dealing with it. Magento allows you to set up auto responders, it also lets you send out notifications to inform your customers that certain parts of their order have been completed, e.g. the order has been dispatched.

Dani
Impact Web Solutions
Magento Web Design

As Magento Website Developers, Impact Web Solutions are active promoters of social networking and social commerce. A couple of weeks ago on a social networking site, I saw this question being asked, “What is social commerce?”

It appears from the responses to this question that there are varying opinions about the meaning of this term, and also that many people still aren’t all that sure what it is.

Wikipedia explains it like this “Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services. More succinctly, social commerce is the use of social network(s) in the context of e-commerce transactions”.

My response to the question “What is social commerce?” is “My definition of social commerce is really user led marketing. Not only is social commerce about being able to share experiences and preferences on social networking sites such as Twitter and Facebook, but it’s also about onsite features such as buyer reviews and recommend a friend. People are more likely to buy a product if someone they know has recommended it, or if it has good reviews, this gives them an idea of what to expect rather than buying blind. Happy customers become the best promoters for a business and that’s what social commerce is all about”.

Magento commerce websites include many features that make them perfect for social commerce, these features include customer ratings/reviews and user referrals via the email to a friend form.

Magento commerce websites also allow you to integrate your wordpress blog, this is great because you can add your blogs RSS feed to social networking websites such as Twitter and Facebook so that new blogs automatically post to those sites, keeping your fans and followers up to date with all of your latest news and offers.

There are also Magento commerce extensions that allow you to connect your Magento store to Facebook. These include an extension that allows you to display your products on your fanpage, and allows your fans to buy your products DIRECTLY from Facebook!

I have seen it said a few times that ecommerce is dead and social commerce is the future, so can your business really afford not to evolve to include social commerce? Magento websites are the most robust ecommerce websites available, and as specialist Magento website developers we know exactly how to build a website that will grow your business. If you would like further information about Magento web design by Impact Web Solutions you can either visit http://www.studio2online.co.uk/e-commerce.php or call us on 0116 2758456.

Finally, I saw this great quote used to explain Social Commerce, “Helping people buy where they connect and connect where they buy!”, a motto that all Magento web developers should adopt!

Dani
Impact Web Solutions
Magento Development UK

Image copyright (c) 123RF Stock Photos

harges should be clearly shown on your ecommerce website. The majority of internet users shop around for the best price before committing to purchase so hidden charges such as tax and shipping costs that haven’t been factored in can cause shopping cart abandonment – something that all ecommerce store owners want to avoid! Avoid abandonment by clearly displaying these costs either on the shopping cart BEFORE you get to the payment screen or by including them on the product page and increase those conversion rates!

ptimisation, be seen in all the right places! Having a fabulous ecommerce website with all the bells and whistles is great but it is no good if people can’t find it! Optimisation such as including product and service names in page titles, keyword rich descriptions, an xml sitemap, Googlebase feeds, etc can all help to ensure your website is visible on the major search engines.

agento websites – giving you that little extra! All ecommerce websites designed and built by Impact Web Solutions are created using Magento. Magento is a feature rich ecommerce platform with more than 3,500 extensions allowing us to create fully bespoke websites tailored to your company’s individual needs. Having a website built in Magento allows you to present a robust shopping experience to your customers, encouraging cross-selling, social shopping and the all-important conversion to sale.

enu’s – leading the way! Having clear navigation on your website allows not only human visitors but also search engines to quickly find their way around your website to locate the information or products they are searching for. Many people base their navigation on the 3 click rule meaning that the information your visitors are searching for should never be more than 3 clicks from the homepage, although this is a good rule to work by it doesn’t necessarily have to be a maximum of 3 as long as there is a clear hierarchy that visitors can use to find the items again.

nquiries. Contact details on your website are a must! Whether you choose to include your address, phone number, email address or even social networking profiles, visitors should be able to contact you. Another way for visitors to contact you is to include a contact form on the website. Whichever you choose, responding quickly is important, within 8 hours if possible – good communication helps to build positive relationships with your customers and encourages brand loyalty.

eferrals – check it out! Happy customers may choose to tell others about your website, so including features such as recommend a friend and the ability to share links on social networking sites are helpful.

heckout – All work & no pay makes your website a sad store! The payment process on your ecommerce website should be as simple as possible to use. Providing the option of ‘Guest checkout’ can lessen the chances of shopping cart abandonment, as can single page checkouts which allow shoppers to shorten the payment process and make their payments quickly.

asy peasy! Make your ecommerce store easy to use, easy to navigate and easy to buy from! If everything is quick and simple, your sales such flourish!

For more info about Impact Web Solutions Ecommerce visit http://studio2online.co.uk/e-commerce.php

Dani
Impact Web Solutions
Ecommerce Web Design Leicester

If your main focus is to handle administration more effectively, having an online store built with a system such as Magento will allow you to manage your data and orders more effectively through the backend. Your admin login will display your individual dashboard showing information such as sales by day, week, month, year or 2 years; along with popular search terms and amounts of recent orders. The easy to use menus also allow you to generate reports about sales, product information such as low stock and best sellers, and shopping cart information including abandoned carts – perfect for creating management reports!

If your focus is better order management, the orders page allows you to easily view full order details as well as issue invoices, place orders on hold or cancel them completely by clicking on a single button. When the order is ready to go, a single click allows you to mark the order as shipped and the system issues a notification by email keeping your customer informed every step of the way, allowing you to provide a high standard of customer service.

If you have a large product base, you may require integration with an accounts system such as Sage or QuickBooks which will allow you to synchronise your stock/costs with your website.

Knowing what you want the website to do for you before you begin to build the online store means that your ecommerce developers can build the functionality into your store saving you time and money.

If you do not have a great deal of technical knowledge but want to be able to manage your ecommerce updates in-house this means you will need to make sure that your website is built in a CMS system which will allow you to add and edit information on the website using a WYSIWYG editor. CMS systems allow you to update images and text as often as you need to without having to pay an agency to make the changes for you.

Another very important aspect to consider is the hosting of your website. Very often people will search for the cheapest website hosting available which doesn’t always mean the most reliable or the best for your requirements.

Ecommerce websites can require a lot more space than a regular website (just think of all those product images and data!). You also need to consider the bandwidth allowance for your hosting package; larger online stores can attract large amounts of visitors and whether they buy or not they eat away at your bandwidth. When your bandwidth allowance has all been used up, the website won’t display until the limit resets – not great if your customers can’t get in to your shop to buy!

Hosting can also affect your search engine rankings. Last year Google started using site speed as a new signal in determining website rankings, and although fewer than 1% of search queries are affected, it is still a good idea to make sure your website loads quickly. Page load speed isn’t just important to search engines but also to your customers, remember – you only have 8 seconds to make an impression and the longer your page takes to load the more likely it is that the impression will be a bad one!

You may want to consider dedicated hosting to increase your site speed, this may cost you a little more but ultimately you would have a much larger disk space (allowing you to add vast quantities of data to your website ) as well as providing a potentially unlimited bandwidth.

Another important thing to consider is the payment gateway on your ecommerce website.

If you choose to include an on site payment gateway where customers enter their payment details directly on your website, you would require an SSL certificate to protect those details and avoid identity theft. Many browsers now include a pop up alert indicating that a website isn’t secured if there isn’t an active SSL which puts most users off of placing an order.

Including a pop out payment gateway on your ecommerce website such as Sage Pay means that you no longer require an SSL certificate as the pop out is already secured. Although an SSL is no longer required to protect payment details, you may still want to protect the other information entered such as name and address details.

Your ecommerce web designer will be able to recommend the best kind of payment gateway for your needs.

Finally, scalability is an important factor to discuss with your ecommerce developer. Important things to consider regarding scalability are:

• How far will your ecommerce website be able to accommodate your growing business? If your orders dramatically increase, will your website be able to cope with this easily?
• How easy is it for your ecommerce store to be able to grow? Can new functionality be added easily or will this require a large amount of work to allow for store development?

Although many businesses start out with a small ecommerce website, they can find that a little as a year down the line they require a more complex ecommerce store to handle the needs of their growing business. Investing in a more feature rich ecommerce website at the beginning can save time and money for your business in the long term – after all, your ecommerce store should bring you a good return on your investment, and once the sales start to flood in the store should pay for itself.

To read Parts 1, 2 & 3 of the discussion visit the links below:

Ecommerce & SEO: The important part you play
Ecommerce & SEO: Knowing your market
Ecommerce & SEO: Your People

Dani
Impact Web Solutions Ltd
Ecommerce Web Design Leicester

Successful online stores can generate large volumes of traffic and sales, and just the same as your bricks and mortar shop you will need someone to deal with the various stages of the transaction.

Some online stores choose to include a virtual assistant to answer any questions the customer may have before purchasing; if you use virtual assistants it is important that someone is available at the computer at all times in case a chat request comes through to ensure that you deliver a high standard of customer service.

Once the purchase has been made online, someone needs to process the order – to ship the product to the customer, resolve any issues upon receipt, deal with any returns – basically anything you would do for a regular customer entering your shop.

Considering the size of your business and existing client base can give you an idea of who is best to manage your online shop. If you have a small business with a couple of orders a month online, you will easily be able to manage the online shop as well as the running of your bricks and mortar business.

If you have a medium sized business generating regular daily orders, you may need to allocate the management of your ecommerce website to another member of staff.

Large businesses may require several people to concentrate on the management of their online store only.

Not only do you need to consider who will process your orders, many online stores are CMS based (content management system – this allows you to update the website yourself) so you will also need someone that can make regular updates to the site. Your ecommerce web designers should offer training on the system, meaning that changes such as adding new products, making changes to text and even changing images (although some images may be part of your websites template so you may not be able to edit them all) can all be completed in-house.

Regular website updates are critical, not only do they offer your customers something new and give them a reason to keep returning but also, search engines love to see that you are regularly updating your website so they know the information is current.

It is also important to consider who will work with your search engine optimisation company to ensure your campaign is targeting the areas that are most important to you. As your business progresses and the market changes, your keyword focus may also change. You may choose to expand into new locations or related product markets so your campaign will need to grow with your business to include these changes.

As you suggest new focuses to your SEO engineer they will be able to come back to you with suggestions and data for the best possible keywords and phrases to drive traffic to your website.

Your SEO engineer will also be able to provide regular reports showing where your target keywords are currently ranking, this along with regular telephone contact will allow you to monitor any changes and focus on any problem areas to resolve them quickly.

The social media aspect is also important to the promotion of your website. Google and Bing both recently confirmed that content posted on Twitter and Facebook can have an effect on the rankings of regular websites. Building up relationships through social networking sites also opens your business up to a wider audience and helps build better brand awareness.

Writing regular blogs on topics relating to your target market also provides a great opportunity to include your websites keywords. Sharing useful information through social networking websites via your blog can also attract your target market and new followers as many people use the search facility to find posts relating to specific interests.

Finally, online marketing such as email newsletters and promotions emails are a great way of keeping your subscribers up to date. Offering a ‘subscribe to newsletter’ link allows visitors to ‘opt in’ to receiving your updates so you already know that the people receiving the information are interested in your products or services.

Email newsletters can be quite time consuming to put together, often taking around a day to put together and check before sending. Although this can seem like a lot time and you may question the benefits, newsletters keep your subscribers up to date and keep your brand fresh in their minds until they are ready to make a purchase. Email newsletters can be a steady source of new enquiries.

Making sure you have the right people to handle all of the aspects of your online store allows you to decide exactly what you want your website to do and to consider the technical requirements and scalability of your systems and services.

To read Parts 1 & 2 of the discussion visit the links below:

Ecommerce & SEO: The important part you play
Ecommerce & SEO: Knowing your market

Dani
Impact Web Solutions Ltd
Ecommerce Web Design and Search Engine Promotion Leicester

In fact, 81% of all Internet users enter a website via a search engine. Search engines follow any link they can find and add lots of pages from the same website to the search results, making the chances of landing on the homepage just as likely as landing on any other page on the website!

So think of your online store as a bricks and mortar store. You want as many people as possible to enter your shop, so you open every single entrance – doors, windows and since it’s Christmas even the chimney! Now think about which departments in the shop these entrances are closest too and make a sign for each one e.g. ‘Enter here for Search Engine Optimisation‘, ‘Ecommerce web design this way!’.
Obviously you don’t want these signs to be massive, so little and often is the key. Make sure the signs are relevant, I don’t want to enter through the entrance marked ‘Search Engine Optimisation Midlands’ to find ‘Ecommerce Midlands’, that means I need to go searching for the right entrance and that will mean I’m unhappy by the time I get there!

This is exactly how your search engine optimisation should be, a handful of content relevant keywords per page giving you greater product placement in a wider range of search engine results, and a better chance of being found for all of your products.

As long as the keywords are relevant to your products and services it should be easy to add them into the content of the website. Product descriptions are a must in an ecommerce store as the customers are unable to physically touch and see the products, so base their decisions purely on the information provided, and a high quality of data also increases conversion rates. For a successful online store, products don’t always have to be the cheapest but they should be the best value! Even if your competitors are selling the exact same product you should still convince them that yours is the best! One important way to convey better value is with a professional looking website.

Websites that have been created in free site builders or created in WYSIWYG editors such as Frontpage often find it hard to compete with websites that have been custom built by a professional web designer – remember ‘Beauty is in the eye of the mouseholder’ and the visual aspect of a store is a must for most serious shoppers who want to deal with a professional organisation rather than someone who is going to take their money and ‘do a runner’.

Another way of conveying your market value is with good search engine rankings for the products and services you offer. 36% of online shoppers associate search engine placement with company prominence, something that you would expect from a reliable company, providing great value and service!

Intelligent keywords are crucial for attracting customers to your online store, which is why we get to know your business before we provide suggestions for the keywords that would be of most benefit to you. If you would like to discuss how a search engine promotion campaign could help to increase sales for your ecommerce website, call us on 0116 2758456.

Dani
Studio 2 Online
Ecommerce & Search Engine Optimisation Midlands

It has been said that a good website design should be like an aesthetically pleasing shop window, but we don’t just want your customers to window shop, we want them to walk into the store, throw their purchases into their basket and head on off to the cashier!

I have to admit that I’m a bit of a lazy shopper. I want everything to be where I can find it, I want to know exactly where the bargains are and I especially like it when you go into a shop and some helpful person has created a mini outfit at the front of the rail drawing my attention to other products I may have missed.
I don’t want to have to flag down the assistant and ask for advice because the information isn’t available and I absolutely do not want a long, drawn out, complicated checkout procedure!

And the same applies to online shopping.

This is why I ♥ Magento. Let me explain…..

When you shop online, you can’t ‘manhandle the goods’. You can’t pick it up, you can’t feel the material, you can’t try it on in the changing rooms and dance in front of the mirror to Girls Aloud to see just how fab you’ll look on Saturday night (ok, so maybe that last one just applies to me), you have to base your choice entirely on the information provided on the website.

Magento allows you to add multiple product images, use the sliding zoom to view a larger picture and to drag the image to the exact part you want to see, making sure that you get the best view of your product before you commit to buy!

Magento also includes a product comparison tool so that customers can view items side by side, showing all the relevant details in an easy to view table helping them to find the most suitable product.

Predictive searching helps your customers to find the item they are looking for in the quickest possible time, this is especially important if your store has a vast amount of products on offer. Magento search even displays how many products are available under each of the suggested products/phrases.

It is easy to retrace your steps and find that product you viewed earlier, Magento shows your recently viewed products saving time and making your customers more likely to buy!

Want to come back to an item later? Why not add it to your wishlist! You can create several wishlists (which can be emailed to a friend, especially helpful since Christmas is coming *wink*). You can add comments to each item on your wishlist, again a useful tool in the run up to Christmas for making a note of who you are going to buy it for or even just to remind yourself how great the item is! And the best part of all, you can add the items straight from the wishlist to the basket!

Looking for an item but got a budget? No problem, you can sort items based on price, name or other variables.

The shop by menu also allows you to view products based on group details such as colour, size, price band and brand.

Magento allows you to easily create customer specific pricing, one website we have worked on has over 5,000 products giving 1.5 million custom price combinations! Custom pricing is perfect for rewarding your regular customers with lower prices or even for offering special prices to your suppliers.

The Magento checkout makes paying for items quick and easy. The checkout offers the choice of registering or checking out as a guest, allows you to ship to a different address, and integration with a pop out payment gateway such as PayPoint means that you can take secure payments without the need to purchase an ssl certificate.

Most importantly, our Magento ecommerce websites are built with full CMS functionality, and Studio 2 Online give you all the training you need to update your website as often as you like.
Studio 2 Online designed and built the ecommerce store for Pineapple Shoes, when it launched it looked like this…

The Magento system has allowed them to easily update the website and it now looks like this…

The client made the changes to the website in-house cutting out the need to pay an external company, the ability to make changes in-house makes the store a valuable long term sales tool which actually saves money AND earns money at the same time!

I’m sure you’ll agree that all of these features make Magento a pretty phenomenal system.

If you would like more information about how a Magento ecommerce store would improve your sales, why not give us a call on 0116 2758456.

Dani
Studio 2 Online
Ecommerce web design Leicester

I had expected this lack of cash to have had a negative effect on ecommerce but was surprised to see that yet again, spending figures are up, showing that an ecommerce website is a valuable asset to any company!

According to statistics.gov.uk, the number of adults who bought or ordered goods online within the past 12 months reached 31 million in 2010 – representing a massive 62% of all adults in the UK.

Tina Spooner, director of information at IMRG, said: “With 31m UK consumers now shopping online, the internet continues to be a lucrative channel for retailers that can adapt to shoppers’ changing behaviour during these uncertain times.”

Statistics show that the most popular items currently being purchased online are clothes and sporting goods with 52% of shoppers buying these products. Shoe and clothing sales increased by 24% compared to the same time last year, although accessories increased by a massive 74% year on year!

According to the IMRG Capgemini e-Retail Sales Index published last week, August saw British shoppers spend a phenomenal £4.4bn online. Online sales year to date are up by 15% on last year, higher than the predicted 13% increase.

Sales of electrical items increased to the highest average since October 2007 at £211 per person, an increase of 28% compared to the same time last year.

IMRG predict online sales for the whole of 2010 to reach £56bn. UK consumers spent £250bn over the last decade, and IMRG and Capgemini predict that the UK online market will grow by 110% over the next decade. By 2020, it is predicted that ecommerce will account for 50% of all retail sales.

If these figures are to be believed, the benefits of backing up your bricks and mortar shop with an ecommerce store speak for themselves. As vat rates rise, along with prices, consumers will be looking to alternative sources for better prices. As we enter the busiest time of the year, I think we will be seeing record sales as people rush to buy before the vat rise!

Bruce Fair, managing director at Kelkoo, said: “There’s been a sensational appetite for consumer electronics and gadgets this summer with headline releases including the iPhone4, the Dyson Airblade and the introduction of 3D TV. We expect to see spend on electrical goods rise even more as we approach Christmas, with the excitement already building for new motion capture gaming formats from Xbox 360 and PS3 at the top of many people’s lists.”

But is having the facility to just sell your product online enough? Cameron McLean, general manager for merchant services at PayPal UK believes the way we sell online may need to adapt to become more aware of social networking: “The face of online retail is set to change considerably in the next ten years as the rise of social media creates a collective shopping power. Our latest research shows over 16 million shoppers (34%) are already creating peer reviews online and 36% usually refer to reviews before making a purchase.  Over one in 10 (12%) internet users are already a fan of a brand, retailer or product on a social networking site, such as Facebook and this trend is only going to go up. In response we expect online retail to become a much more collaborative experience for consumers. Just as gaggles of shoppers used to hit the high street on a Saturday, now shoppers will share reviews, highlight great deals and ask their peers’ opinions of purchases at any time of day, via sprawling social networks.”

1. Duplicate internal pages – If your site has duplicate pages, the best method is to choose one as the main copy, and then use a 301 redirect to take users to the same copy.
2. If you have the same paragraph of content located on a number of your sites pages, you can place it within an IFrame  to reduce the chances of it being viewed as duplicate conent by the search engines.
3. After you have sent out a press release, it could possibly appear on another site and be counted as duplicate content on your site. Make sure you are credited as the original author of the article to avoid this happening.

If you need help making sure your website stands out, then as a leading search engine marketing company, and the only SEMPO Platinum awarded SEO agency in the UK, we know what can work for your business. If you wish to discuss the advantages an SEO campaign could offer your business, then give us a call now on 0116 275 8456 to speak to one of our team members or arrange a no obligation meeting.

David Morris

Studio 2 Online – Search Engine Optimisation Midlands