ecommerce website designers & uk website design specialists based in Leicestershire, Uk
Posted by dani cass on November 29th, 2011
What is AIDA? Well, AIDA is an acronym used by marketing types to describe the chain of events leading up to a purchase. The acronym was first used by E. St Elmo Lewis in 1898, he created a ‘funnel’ to show the various stages of a sales process demonstrating that a percentage of prospects are [...]
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Posted by dani cass on November 11th, 2011
Copy – When a visitor arrives at your website, they usually have a question in mind or there is a specific product they are searching for, so it is important that the copy on your website answers that question or tells them where that product is or the chances are they will click away from [...]
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Posted by dani cass on August 15th, 2011
As Magento Website Developers, Impact Web Solutions are active promoters of social networking and social commerce. A couple of weeks ago on a social networking site, I saw this question being asked, “What is social commerce?” It appears from the responses to this question that there are varying opinions about the meaning of this term, [...]
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Posted by dani cass on May 13th, 2011
commerce or electronic commerce simply means to buy or sell products or services through an electronic system such as the internet or other computer network. Ecommerce is a great way to boost your company’s income while cutting the costs associated with running a bricks & mortar store! harges should be clearly shown on your ecommerce [...]
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Posted by dani cass on February 11th, 2011
‘Ecommerce & SEO: Technical Requirements & Scalability’ is the 4th installment of our 5 part discussion regarding the different aspects of creating an ecommerce website and how search engine promotion can work as the perfect partner for driving customers to your online store.
Last week I discussed ‘Your People’ and the various important roles they play in the ongoing management of your ecommerce website. This week I will be discussing ‘Technical Requirements & Scalability’ and how your requirements as a business can help to shape every aspect of the development of your store.
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Posted by dani cass on February 4th, 2011
‘Ecommerce & SEO: Your People’ is the 3rd installment of our 5 part discussion regarding the different aspects of creating an ecommerce website and how search engine promotion can work as the perfect partner for driving customers to your online store.
Last week I discussed ‘Knowing Your Market’ and the different ways your target market can effect the build and promotion of your ecommerce website. This week I will be discussing ‘Your People’ and the different roles they play in the management of your online store.
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Posted by dani cass on December 8th, 2010
81% of all Internet users enter a website via a search engine, and 36% of online shoppers associate search engine placement with company prominence. If you would like to discuss how a search engine promotion campaign could help to increase sales for your ecommerce website, call us on 0116 2758456.
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Posted by dani cass on November 5th, 2010
Magento ecommerce websites offer some of the best functionality available which is why all new ecommerce websites developed by Studio 2 Online are built using the Magento system. It has been said that a good website design should be like an aesthetically pleasing shop window, but we don’t just want your customers to window shop, we [...]
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Posted by dani cass on October 8th, 2010
IMRG predict online sales for the whole of 2010 to reach £56bn. UK consumers spent £250bn over the last decade, and IMRG and Capgemini predict that the UK online market will grow by 110% over the next decade. By 2020, it is predicted that ecommerce will account for 50% of all retail sales. If these figures are to be believed, the benefits of backing up your bricks and mortar shop with an ecommerce store speak for themselves.
If you don’t have an ecommerce website, you’re already losing sales! Want to rectify that? Call the ecommerce specialists in Leicester on 0116 2758456.
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Posted by admin on December 15th, 2009
Did you know that duplicate content on the Internet can have a huge negative impact on your search engine optimisation campaign? Duplicate content can come from a number of different places and the way each is dealt with varies… Duplicate internal pages – If your site has duplicate pages, the best method is to choose [...]
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