ecommerce website designers & uk website design specialists based in Leicestershire, Uk
Posted by dani cass on November 29th, 2011
What is AIDA? Well, AIDA is an acronym used by marketing types to describe the chain of events leading up to a purchase. The acronym was first used by E. St Elmo Lewis in 1898, he created a ‘funnel’ to show the various stages of a sales process demonstrating that a percentage of prospects are [...]
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Posted by dani cass on November 11th, 2011
Copy – When a visitor arrives at your website, they usually have a question in mind or there is a specific product they are searching for, so it is important that the copy on your website answers that question or tells them where that product is or the chances are they will click away from [...]
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Posted by dani cass on August 15th, 2011
As Magento Website Developers, Impact Web Solutions are active promoters of social networking and social commerce. A couple of weeks ago on a social networking site, I saw this question being asked, “What is social commerce?” It appears from the responses to this question that there are varying opinions about the meaning of this term, [...]
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Posted by dani cass on August 9th, 2011
Many people I have spoken to have asked the question “how can social networking help my business?” They have set up an account on the main social networking sites and have posted regular adverts about their products and services but still their efforts have rewarded them with a big fat fail whale! So where are [...]
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Posted by dani cass on May 13th, 2011
commerce or electronic commerce simply means to buy or sell products or services through an electronic system such as the internet or other computer network. Ecommerce is a great way to boost your company’s income while cutting the costs associated with running a bricks & mortar store! harges should be clearly shown on your ecommerce [...]
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Posted by dani cass on May 6th, 2011
I have seen many websites that contain great content, yet basic mistakes are stopping them from ranking well in searchengines. Although these tips won’t necessarily catapult your website to the top of the search engines, these 6 quick tweaks can only have a positive effect on your search engine rankings. Exchanging your Flash animation for [...]
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Posted by dani cass on March 25th, 2011
Browsing through Twitter a couple of days ago I noticed the following Tweet: “Feeling v disillusioned with Twitter! Can anyone persuade me that it will actually help my business?!” Now anyone that has spent more than two minutes on Twitter will know that it is not always the most intellectual of content; with everything from [...]
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Posted by dani cass on February 18th, 2011
‘Ecommerce & SEO: Your Marketing’ is the final installment of our 5 part discussion regarding the different aspects of creating an ecommerce website and how search engine promotion can work as the perfect partner for driving customers to your online store.
This week I will be discussing ‘Your Online Marketing’ and some of the different ways you can promote your ecommerce website. Online marketing can be a cost effective strategy to drive traffic to your store and increase your ROI.
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Posted by dani cass on February 11th, 2011
‘Ecommerce & SEO: Technical Requirements & Scalability’ is the 4th installment of our 5 part discussion regarding the different aspects of creating an ecommerce website and how search engine promotion can work as the perfect partner for driving customers to your online store.
Last week I discussed ‘Your People’ and the various important roles they play in the ongoing management of your ecommerce website. This week I will be discussing ‘Technical Requirements & Scalability’ and how your requirements as a business can help to shape every aspect of the development of your store.
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Posted by dani cass on February 4th, 2011
‘Ecommerce & SEO: Your People’ is the 3rd installment of our 5 part discussion regarding the different aspects of creating an ecommerce website and how search engine promotion can work as the perfect partner for driving customers to your online store.
Last week I discussed ‘Knowing Your Market’ and the different ways your target market can effect the build and promotion of your ecommerce website. This week I will be discussing ‘Your People’ and the different roles they play in the management of your online store.
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