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Archive for May, 2010

Search Engine Optimisation > Discovering the right keyword strategy

Posted by david.morris on May 28th, 2010

During the set up process of a search engine optimisation (SEO) campaign, it is important to carefully choose the keywords or phrases that you are going to target. There are two distinct strategies which have different overall aims for an SEO campaign.
Branding strategy > This is all about creating awareness of your company and not [...]

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SEO pitfalls > Looking pretty to most, but ignored by some

Posted by david.morris on May 21st, 2010

Whilst images can obviously make a website more attractive and improve its appearance, having too many pictures can cause search engine optimisation problems and affect your rankings.
Images are essential to a website, and although users will enjoy them, search engines will basically ignore them. So how can you overcome this and help make images work [...]

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10 Tips to improve rankings of your website

Posted by mariam.shariff on May 14th, 2010

Here are some basic 10 tips to improve a website’s search engine rankings through simple optimisation SEO techniques:

Neat and attractive
title tags and meta tags. Optimise the meta tags utilising the keywords in the descriptions as well as the keywords. Even though these are not said to be very effective these days they are still a [...]

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Search Engine News > Google searches in your social circle

Posted by david.morris on May 7th, 2010

Towards the end of last year, Google launched ‘Social Search’ so that you can easily find content from people within your social circle when you perform a search.
If you have a Google account, you can link your social network accounts to it, for example Twitter and FriendsFeed. When you perform a Google search, an extra [...]

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